SEO Is Dead in 2024 and What to Do

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It's the end of SEO as we know it. But fear not. I explain what's going on, what you can expect, and what you can do about it.
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This is one of the best videos on this topic I've seen. I'm in SEO and know what's coming. Thank you for not giving me the rosey spin and instead giving me actionable ways to take back control.

TessWittlerMktg

You putting this up for free is actually clutch - praise to you

CarterTurner-gb

Good hypothesis. However, Google earns more than 80% of its revenue from ads, mainly display ads and search ads. If they undermine publishers or online brands as you suggest, they would be shooting themselves in the foot for two reasons: 1. Online businesses would have less capital to invest in Google ads, and 2. There would be fewer websites available to showcase their display ads.

seancamilleri

My heart is in the right place for my customers, but my process is all wrong.

This was very interesting and points out my many failures.

Dancing_Alone_wRentals

Mike Gastin's perspective on the death of SEO and the rise of AI in search is a bold statement, but it certainly aligns with the evolving digital landscape. While traditional SEO tactics still hold some weight, it's clear that focusing on building a strong brand, direct audience engagement, and diversified marketing strategies is becoming increasingly crucial. I'm eager to see how these strategies evolve and impact businesses in the coming years. Has anyone else experienced challenges adapting to this new AI-driven marketing environment?

ilias_sami

I really enjoyed this video. I hate most content now because it's they all rip off from each other but this is sobering and sincere. New SEO here jumping in and its a wild time to start haha.

mauricioventura

Sorry, but SEO is not dead. You may not understand how SEO has evolved, and how it works today, but that doesn't mean it's dead. I've been doing SEO for 10+ years and I'm making more money doing it than I ever had. I've also been hearing this same "SEO is dead" sentiment since the beginning.

JordanRodriguez

This video gave me a lot to consider moving forward as a newbie. Having spent most of the past year trying to crack the SEO algorithm it is both a relief and a a swift kick to the bean bag, if you know what I mean. I attended some classes online and use Google search several times a day, every day and as I watched this video the lightbulb lite up. I have been overlooking this for weeks now. Kind of makes me feel a bit incompetent in many ways. I see you put this video out in early August and it is or pretty much has unfolded like you outlined, AI has taken over the top part or the results page on almost every search I make. You have gotten my undivided attention as I move forward and I am looking forward to diving into your content to see what other hidden nuggets you have uncovered that may help me attain my goals. Thanks for the great content and I look forward to more great days ahead.

papabearhaswhatyouneed

Really clever explanation and no unnecessary verbiage! Respect! + subscription

TedDooley-em

Hey Mike, huge fan! Really wish you'd release a book one day. I'd love to support the newsletter, but with the Aussie dollar getting smashed by the USD right now, it's a bit outta reach for me at the moment. Cheers Sean

SMMedia

I anticipated everything you were about to say by reading the title, except for what you said about google wanting to keep searchers at their search page.

alexanderthegreat

Thanks for the video! Loved it very much!

CalebBarrett-we

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

ColeMartin-sd

Ezio cannot be dead as it's an IT function. An optimizing and interlinking channels is still stands today actually stands today stronger

MaxRuso

You know, I just subscribed to you because I like what you have to say, and the fact that you're not trying to sell anything and you're just giving your honest, educated opinion, which I think is very valuable and I appreciate you. And look forward to more content from you.

lisahart