The Best SEO Strategies for 2025

SEO is changing. Fast.

For years, an effective SEO strategy was all about Google. Rank high, get traffic, grow. Simple. But that simplicity is gone.

A new era is here: Generative Engine Optimisation (GEO).

AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are reshaping search. The way people find information is evolving, and so must your SEO strategies.

Imagine your business. People aren’t just Googling anymore — they’re asking AI tools for answers. And those tools are delivering. Summaries, recommendations, concise insights. Where does your business fit? If you’re not in those summaries, you’re invisible. GEO is about ensuring your SEO strategy isn’t just visible but dominant.

Start with the basics. Your website must rank in organic search. Without that foundation, AI tools won’t see you. But that’s just the beginning. To succeed, your SEO strategies need to align with the way AI-driven tools summarise and recommend. Structure matters. Relevance matters. Authority matters.

And then there’s EEAT. Experience. Expertise. Authoritativeness. Trustworthiness. AI tools favour content rooted in genuine knowledge. A passionate story. A specialist’s voice. Data that proves you know your field. Your SEO strategy can’t just aim to rank—it must aim to persuade.

This is GEO. It’s SEO strategies reimagined for the AI age. Adapt now. Your customers are searching, and their tools are listening. Will they find you?

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A Message from our Head of PPC

After the call, Tom and I continued our conversation about how ads will appear in ChatGPT (it's inevitable).

Tom is predicting that, when ads do come to ChatGPT, that they'll be powered by Microsoft Ads. When you think about it, it makes a lot of sense. The Microsoft Ads platform is already there. It just needs to be ported over and glammed up a bit.

With that in mind, if you start running Microsoft Ads today they'll be optimised and matured for the any-day-now rollout.

If you're not yet running Microsoft Ads, then if Tom's team sets up your account this month (Dec), he'll be able to get you another 2500 USD/GBP in free ad credit you can use to train your new ads campaign.

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Follow Exposure Ninja

Who We Are
Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world.

The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development.

Exposure Ninja is a proud Certified B Corporation.

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Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen

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#ExposureNinja #SEO

[dale_exposureninja]

Love how you explained the dual SEO strategy, Tim. It has been incredible to see how running a tandem strategy has seen our clients organic results really take off. GEO truly is SEO 2.0!

[meriscepeda]

The integration of traditional SEO and GEO is brilliant, and your emphasis on E.E.A.T. is spot on; thanks for clarifying how to navigate the 2025 landscape!

[gislaineragin]

The focus on GEO and E.E.A.T. is so important, but it's great to see you emphasizing the foundational SEO principles that still underpin everything in 2025. Makes me feel better about the work we're doing now!

[sexsjdj]

Are these bot comments? 3 different people literally said word from word "Everything is clear. Brief and clear. No water. Thank you)" it or not, people still value authenticity rather than a bunch of AI boost comments.

[harwell-pu]

Really appreciate how you've emphasized the importance of combining traditional SEO with GEO strategies for 2025. Makes me rethink my current approach! I will definitely be implementing these methods.

[cheweakley]

Great breakdown of how GEO and traditional SEO need to work together in 2025! It's a helpful reminder that even with new technologies, the fundamentals of E.E.A.T. and quality content still reign supreme. Time to get strategizing!

[oluremi-xg]

Great video! The emphasis on balancing traditional SEO foundations with emerging GEO strategies for 2025 is spot on. Now, time to revisit my E.E.A.T. strategy with a local lens.

[ElishaLukey]

You putting this up for free is actually clutch - praise to you

[PoweredByAIOfficial]

Totally agree that optimising for traditional SEO is still foundational. Without that, AI tools won’t even find your content.

[snehasantuka]

Excellent take on GEO!! It's definitely a goldmine to understand the new SEO--> GEO. Thanks for the knowledge sharing.

[ErikaHernandez-mn]

Solid advice on balancing foundational SEO with GEO—the reminders about quality content and E.E.A.T. are just as vital as ever in this evolving landscape!

[zillphahasty]

It's great to see GEO getting its due, but this video really solidified the importance of not neglecting the SEO fundamentals. Thanks!

[semantica-james]

Ohh! I finally get it…. Nothing changes. Provide quality content that answers the searcher’s query. Advertise on websites that are in your market…. GENIUS LEVEL

[LaurenWilliams-zf]

Great video! It's reassuring to see that while GEO is important, a strong foundation in E.E.A.T. and traditional SEO is still the key to success in 2025. Definitely some actionable insights here to improve my current strategy.

[homeromilligan]

Really insightful video! The emphasis on blending foundational SEO with emerging GEO strategies is spot on for navigating the 2025 landscape. Time to double down on E.E.A.T. and location relevance!

[darlennymathison]

Great breakdown of the evolving SEO landscape! Focus on foundational SEO + GEO is the winning combo, but let's remember to prioritize accuracy and E.E.A.T. even as AI evolves.

[EleonoreDemeyer]

This is a great reminder that while GEO and AI are the future, a solid SEO foundation is still absolutely crucial for success in 2025 and beyond. Thanks for keeping it real!

[charles]

"Generative Engine Optimasation". Oh yeh!
I'm liking and subscribing.

[TheBlaringBlue]

I definitely just had one of those "this website is free" moments watching this. Thanks for good info.

[Trudy-en]

With so much focus on GEO, it's a good reminder that solid foundational SEO practices are still essential for visibility in 2025 and beyond. The AI tools that everyone will be using still rely on those core elements!