SEO in 2025: How I'd Learn it if I Were Starting Over

SEO has changed more in the last 2 years than the previous 10 combined and if I had to learn it from scratch in 2025, I wouldn’t start the way most people do.

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The old SEO playbook was to do keyword research, create content, get some backlinks, and you'd rank. It's more complicated than that now.

AI has flooded the web with content, and Google has cracked down. Entire websites have disappeared from the search results overnight. But SEO isn’t dead... it’s just evolved.

In this video, I break down exactly what I’d do if I were learning SEO for the first time today — what still works, what doesn’t, how to use AI without sounding robotic, and the mindset shift most SEOs haven’t caught onto yet.

👀 You’ll learn:
► Why the old way of "writing for Google" is now a losing strategy
► The #1 skill every SEO beginner should build (but often skips)
► How to actually use AI tools without tanking your content
► The real reason Google still matters — and why it's only part of the game
► How to future-proof your SEO strategy (even if you’re just starting out)

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STAY TUNED:

[PeeyushPanikkar]

The idea of focusing on what people actually want rather than gaming the search algorithm is gold. Honestly, tools like AICarma could really help track how AI is portraying your brand amidst all this change.

[automateandchill]

This is exactly the kind of SEO advice we need in 2025. The game has changed so much, and it's refreshing to see a realistic, no-fluff breakdown of what actually works right now. The mindset shift part really hit home — it's not just about keywords and backlinks anymore, it's about understanding the ecosystem. Huge props to Ahrefs for staying ahead of the curve 🙌

[Dylanranks]

This is exactly what the SEO world needed — no fluff, just real strategy for where search is heading. Big props for calling out the mindset shift

[sumoenergy]

This is exactly what the SEO world has been missing — high-quality content created with a user-first mindset. This is how you win

[cjtay]

The gist of this video - if you are starting out in SEO, check out the other video.

[Croi_Fiain]

Using AI as an assistant feels the best advice, period.

[DaybeCommerce]

Totally agree — learning SEO now is a whole different game. We’ve tested what’s actually working with real clients and posted a few lessons we wish we knew earlier.

[peopledrawing]

This feels so spot on. I agree, data shows that CTRs are dropping, the HCU killed a lot of quality content. That said, when we see huge shifts, the ones who don't give up seem to win in the long term.

[WellnessimHerbst]

This sounds like a fascinating video! The prospect of learning SEO from the perspective of 2025 is really intriguing. With the rapid changes in search engine algorithms and user behavior, I bet there are some revolutionary insights on what foundational skills and strategies will remain essential and what new trends might emerge. Can't wait to see how this video breaks down concepts for beginners and what it predicts for the future of SEO!

[RyanDoserAI]

I'm VERY bullish on YouTube SEO vs traditional Google search anymore. YouTube algorithm is more rewarding to creators IMO, video builds trust, and videos can be repurposed into other content mediums with AI (Blogs, Social Media, Emails)

[TimmySantos]

As a newly certified SEO expert at Simplilearn platform, this kind of content is the one i always admired. The problem is not the AI itself, it's how people use it based on their understanding or intentions. Salute to Ahrefs 🙇 I defenitely take that SEO course again as a beginner to deepen my knowledge. I just subscribed ✨ Keep it up! All the best💪

[RosenKirilov-zi]

Up-to-date advice that actually works — already seeing results on my site.

[pgutierrez]

Sam I REALLY like your advice. In my case, I learned SEO but I don't know how to teach it or guide AI. I would LOVE if you can show a step by step process of an SEO expert guiding AI to generate content.

FANTATIC video! Thanks.

[ContosdaMalíciaCalculada]

This video sounds intriguing! It's always fascinating to think about how rapidly SEO strategies evolve over the years. I'm really curious to see what new insights or perspectives are being shared about learning SEO as a beginner in 2025. It must be a completely different landscape with AI and machine learning influencing search algorithms even more. Looking forward to seeing what fresh approaches or tools are recommended in this video!

[AArtedaObediênciaIrônica]

This video seems intriguing! I'm always fascinated by how SEO strategies are evolving and what the future might hold as we approach 2025. Starting over with SEO knowledge could offer a fresh perspective, especially with the constant changes in algorithms and user behavior. I wonder what new tools and techniques are recommended for beginners. It's exciting to think about how this might inspire both seasoned experts and newcomers to rethink their approach and stay ahead in the digital landscape.

[JakeGrimes-ni]

Clear and understandable, I wish there was more information like this.

[prathameshgawde]

honestly, I haven't searched myself for answers below the AI answer on Google search or inside gpt which provides link. I doubt the websites owning the content gets any traffic. AI is BS tbh for content creators

[abdulbaseer]

No one is talking about AI Overviews.
Is there any future for SEO?
Google isn’t sending traffic to websites anymore — it’s showing AI Overviews instead.
ChatGPT, Perplexity, and Google’s AI are stealing the traffic.
What should we do?
Do we even have a future? Can you make a video or reply here?

[WilliamDavis-ih]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[DeanBins-qf]

Everything is clear. Brief and clear. No water. Thank you)