SEO Is Dead… 5 Ways To Save Your Business In 2024

Is Google search traffic in decline?
Kipp and Kieran dive into the possible replacements for Google search and what you can do if you rely on Google. Learn more on navigating post-SEO marketing strategies, leveraging B2B creators, and adapting to the AI revolution that's rewriting the rules of digital traffic and content creation.

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Timestamps
00:00 SEO industry hit hard by algorithm updates.
05:54 Google feature snippet: Content shown on Google.
07:07 AI chat's user experience.
12:16 Google's changes affect sites unevenly, protecting Adwords.
14:14 Google becoming more of a closed entity.
20:00 Be a creator in the market before starting business.
26:30 Creating niche content fuels B2B influencer marketing.
27:48 Traditional search engine usage may decline due to AI chats.
31:27 Outbound boom predicted for next 3-5 years.
34:38 AI is challenging lazy marketers.
39:39 Meta rolling out AI features for assistance.
41:08 Mixed feelings about SEO and future advice.

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

[happycowgirl]

This is why I always preached about building email lists. Your email list is your best traffic source and your #1 asset.

[ErikHill]

One of the best tech, marketing, and AI pods. Thank you!!

[rejinc]

if organic search still works, and google abandons it, someone else will step and replace them,

[juliekrolak]

Taking a blogger's content and putting it on Google's search results page is theft. It's plagiarism. Google is stealing a blogger's content to make money.

[VonX]

Marketers ruined the search page in the first place they're just fixing it back, Marketers with the spam keywords and unreadable articles LMAO, Affiliate Martketers are the Indian scam callers of the internet

[AlexLee-osgy]

What does this mean for websites? Not just talking about AI creating websites. But what's the role of a website now? It has been to tell visitors what you offer, give them a way to order, tell your story, sell your products, host your blog, give value to visitors. But will it be worth having a website in the future we're rapidly moving toward?

[RahulShyokand]

Google and YouTube Traffic Analysis Comparison Keyword would be amazing to learn.

[phonejail]

This was your best episode so far. Really good stuff to try and wrap my slow moving mind around.

[DerrickBranch]

So, if that's the case, why don't they just allow us to create Google Business pages similar to Facebook business pages? We just create content on the page and it let it rank.

[dan-miller]

When you say "creators" you are ignoring bloggers and text based content creators. People who create video content think that these changes will not effect them. In few years there will be AI video summarizers that will create short video clips from your long youtube videos and present it without you getting any credit.

[oyvind]

The community must start addressing this for what it is. it is theft. Google and AI is stealing created content and publishing as its own not even giving credits to the source, nor asking for permission to steal.

[DollarBeats]

Yeah definitely seeing a down tick about 60% in SEO traffic. hard to fix or figure out, if anyone know how to improve or fix, let me know ASAP

[claudiaariasgonzalez]

Excellent content, very useful, I have a question if SEO is dead how audit the content, the website?

[joshs]

people were saying open AI is killing Google, but it's not true, AI will kill all internet content because why would I search for something when I can just ask Siri?

[willl]

My God! this episode was Solid Gold from start to finish!
TYVM!!!!

PS: Kipp's shot is all wrong. The low angle and too-close nature make it look like he's going to chew our toenails off.

[KeefaRae]

regarding bigger budgets going to creators to grow b2b and brands...im thinking these companies will use AI generated creators and avatars to sell their products. that seems a more affordable and still scaleable way to go

[jonesvilleYT]

Really great content but your volume levels need to be equalized. :)

[JacobVoncannon]

You said Jerks...what I am supposed to do right when I was thinking it 😂

[AnthonyVickersSoulJahTYah]

Great insight ...Q: Do you think the changes could affect people/affiliates who do product reviews?

[robusto]

Enjoyed the content but very disappointed in the volume differences between the two guys. I feel I missed some good points from the soft spoken guy.