How a Freight Broker Should Handle Objections

The objection is a fundamental part of the sales process, especially when it comes to acquiring shippers and getting them to give you a load to move.

As such, it should be no surprise that the degree of success you'll have as a freight broker depends directly on how well you can handle these objections.

So, how does a freight broker do this?

How can enter into every single conversation and be prepared to handle and diffuse any objection that comes your way?

Well, there is actually one little technique that, once you master it, works like an absolute charm.

You need to lean into the objection.

It's really as simple as that, and in this video, I'll break this down a bit further and tell you exactly how you can learn to do this effortlessly, as well as share some examples of how to apply this.

So let's just dive on in and get started!