'why the music industry is terrified of bts' BORACITY MAGAZINE- The Soundcheck Metal Vocalists react

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Welcome to The Sound Check where hosts Tommy & Blake react to the latest & greatest in music!

Today we're checking out 'why the music industry is terrified of bts'

Wikipedia states:
BTS (Korean: 방탄소년단; RR: Bangtan Sonyeondan; lit. Bulletproof Boy Scouts), also known as the Bangtan Boys, is a South Korean boy band formed in 2010. The band consists of Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook, who co-write or co-produce much of their material. Originally a hip hop group, they expanded their musical style to incorporate a wide range of genres, while their lyrics have focused on subjects including mental health, the troubles of school-age youth and coming of age, loss, the journey towards self-love, individualism, and the consequences of fame and recognition. Their discography and adjacent work has also referenced literature, philosophy and psychology, and includes an alternate universe storyline.

BTS debuted in 2013 under Big Hit Entertainment with the single album 2 Cool 4 Skool. BTS released their first Korean and Japanese-language studio albums, Dark & Wild and Wake Up respectively, in 2014. The group's second Korean studio album, Wings (2016), was their first to sell one million copies in South Korea. By 2017, BTS had crossed into the global music market and led the Korean Wave into the United States, becoming the first Korean ensemble to receive a Gold certification from the Recording Industry Association of America (RIAA) for their single "Mic Drop", as well as the first act from South Korea to top the Billboard 200 with their studio album Love Yourself: Tear (2018). In 2020, BTS became one of the few groups since the Beatles (in 1966–1968) to chart four US number-one albums in less than two years, with Love Yourself: Answer (2018) becoming the first Korean album certified Platinum by the RIAA; in the same year, they also became the first all-South Korean act to reach number one on both the Billboard Hot 100 and Billboard Global 200 with their Grammy-nominated single "Dynamite". Follow-up releases "Savage Love", "Life Goes On", "Butter", and "Permission to Dance" made them the fastest act to earn four US number-one singles since Justin Timberlake in 2006.

As of 2023, BTS is the best-selling artist in South Korean history according to the Circle Chart, having sold in excess of 40 million albums.[2] Their studio album Map of the Soul: 7 (2020) is the third best-selling album of all time in South Korea, as well as the first in the country to surpass both four and five million registered sales. They are the first non-English-speaking and Asian act to sell out concerts at Wembley Stadium and the Rose Bowl (Love Yourself World Tour, 2019), and were named the International Federation of the Phonographic Industry's (IFPI) Global Recording Artist of the Year for both 2020 and 2021. The group's accolades include multiple American Music Awards, Billboard Music Awards, Golden Disc Awards, and nominations for five Grammy Awards. Outside of music, they have addressed three sessions of the United Nations General Assembly and partnered with UNICEF in 2017 to establish the Love Myself anti-violence campaign. Featured on Time's international cover as "Next Generation Leaders" and dubbed the "Princes of Pop", BTS has also appeared on Time's lists of the 25 most influential people on the internet (2017–2019) and the 100 most influential people in the world (2019), and in 2018 became the youngest recipients of the South Korean Order of Cultural Merit for their contributions in spreading the Korean culture and language.

On June 14, 2022, the group announced a scheduled pause in group activities to enable the members to complete their mandatory South Korean military service, with a reunion planned for 2025. Jin, the oldest member, enlisted on December 13, 2022, followed by J-Hope on April 18, 2023, and Suga on September 22, 2023.

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[meiong]

What's ironic is that literally, LITERALLY every interview BTS did in the US when they started to be known, they'd get asked this question: when are you every going to do an English album? Radio stations would tell us they couldn't play their music because it wasn't English? And now they release English songs and people are complaining about how bts only sing in English and the radio still refuse to play their English songs. What a corrupted music industry. ( both in the West and in their home country)

[MariaChavez-eysr]

Back in 2018 Jin wore a shirt at a Korean awards show that was a copy of a Dead Kennedy’s shirt calling out the corrupt industry (it’s a giant spray pained dollar sign). He also asked the industry to basically be less corrupt calling them out very politely in tears during a 2019 awards show speech. BTS doesn’t do pay for play so the industry hates them in Korea and the West. Boracity videos are so good.

[LMBOatU]

I’m watching this on the day that we, Army, somehow DETHRONED MARIAH CAREY at #1 on iTunes in 80+ countries in December with a BTS song that is 6years old Just because we are sad over enlistment. Mariah’s song never leaves no1 in December most thought it was impossible. But we did it, at least on that streaming/buying platform.

[ZEE_MON]

What I hate is that YouTube always deleting views of BTS and BTS members music videos

[ttasyatiara]

JK recently performed at Times Square, 30 mins or so before it starts it was only officially announced and thousands of ARMY gathered and filled Times Sq and sang word by word even when the album was only released days prior. One time a BTS ad was released and thousands of ARMYs gather ud think its concert crowd and BTS was not even there. 😅 i think its safe to say ARMYs are not bots like others claim. ARMYs are loyal and we go hard for our boys. And that scares the industry. That for once, fans genuinely love their artists music and willing to stream it multiple times a day and that is deemed as bot behaviour 🥲

[phoebsbfmv]

Taylor chooses when to play industry games and when not to. And you can find numerous examples of this. That's not saying that she isn't talented or that her success was industry based. She had her share of pushbacks. She fought with Apple music for artists rights, she is fighting her old label with rerecording and finally owning her masters.

The thing is BTS never wanted to play the game and on top of that the industry wouldn't let them because they are a band from Korea, speaking Korean and showing how you can succeed with only having FANS buying your music.

BTS never wanted to be a part of anything dirty revolving music, no radio payola, no bundles, no shaking hands and pleasing industry important people for their gain. BTS only makes music. And they make music the right way. No sketchy things involved. And ARMYs, get this, BUY that music, BUY physical albums, help spread it by showing it to people.

As SUGA said: you'll like BTS music if you listen without prejudice.

Thank you for this reaction. I subscribed. 💜.

[namjoonssexybrain]

I do not get suggested BTS content on YouTube. I’ve been an army since 2016. I constantly watch BTS stuff. YouTube’s algorithm is a joke.

[queenrosered]

I'm a new Army and I'm a 72 year old white American woman. I'm also an Adam Lambert fan and a fan of the S. Korean quartet, Forestella. My tastes are eclectic but damn, great music is great music. I've already purchased Jungkooks Golden album because every single song is not only in English, but is hit worthy. The album itself is absolutely Grammy worthy! I HATE what the suits in the music industry have done and are still getting away with! BTS have managed to survive and thrive due to hard work, talent and integrity! LONG LIVE BTS! 😊👍 ❤❤❤

[TooLittleInfo]

Just last week I noticed that Jungkook's Standing Next To You had a couple of million views deleted even though it's already been out for weeks. I just so happened to have watched it again and noted that it was at 48 million views, then a couple of days later it had dropped down to 46 million. This is weeks after release. And yes, I do also notice that sometimes official BTS content doesn't get recommended to me at all even though unofficial content like reactions and edits do.

I sometimes hear on twitter that something just got released and I come immediately to youtube, and logically you'd think that it would be at the top of my recommendations bc it's an official release and I watch tons of BTS content. But it's not there and I have to do a search for it, and sometimes it still doesn't come out at the top. The sabotage is real and it's insane.

There was a chart that was going around twitter a while ago that showed over 25% of their current spotify follows came in chapter 2. Take that in. In less than 2 years they grew the group fandom by a third, and the group isn't even active right now.

[imajinallthepurple]

Boracity Magazine's not afraid of being controversial but she usually brings the receipts to back it up. I'm always up for her BTS videos. 👍💜

[TheTwil]

How much music has the music industry kept from us?!?

[forg_tful.]

i'm about to say something spicy and probably unpopular but - taylor swift 100% plays by the industry ways, just not by the people who screwed her. the industry wouldn't promote her the way they do otherwise, no matter how popular she is, and she doesn't get even a single percent of the filtering bts do - she never did for a single second. she has been back on spotify for a long, long time now, and the whole re-doing albums thing seems more and more like a money grab to me the more time goes on.

[deanncoates]

Independent American rapper Tom McDonald has started facing the same industry sabotage starting ummm about 2 years ago. People love him and his messages. He is 100% independent, him and his girlfriend Nova do their own mvs, package & ship albums on their own and the industry has started doing the same thing because they make 0 dollars off of him. It is so sad and infuriating at the same time. The Western Industry loved BTS when they thought they were were a passing fad, then panicked when they saw they were here to stay and couldn't get a slice of the BTS pie.

[G-grandma_Army]

For anyone not in the know, Jimin and J-Hope that they have changed rules for This video doesn’t include the more recent releases by Jung Kook and V. If she had waited there would be Ben more proof for her to include, because the music industry changed more rules days before JK and V released their music. Billboard decided to exclude one of the main sources that many international army buy digital content from in an attempting JK and V from teaching number 1. I’m sure there are other things they’ve done, besides radio, that I’m not aware off.

As far as Taylor. She get HEAVY radio support. I respectfully have to disagree that her situation is ANYTHING like BTS and the members. (And I like Taylor, so my comment isn’t anti Taylor.) I saw a video a couple of weeks about comparing Taylor’s song at the time, Standing Next to You, by JK and the Beatles new single. Taylor had 77+MILLION radio plays, the Beatles had almost 2 million and SNTY had 400K. That is 76.6 MILLUON more plays for Taylor the JK although both were chatting and all English. That is a HUGE difference.

[acciobutterfly]

The thing is Taylor is the queen of the west. She rules ..there's no way they can stop her. I'm sure she also plays the industry games. But they don't allow BTS cuz they are not from the west. That's the reality

[winkpinky]

What kills me is that they wanted to keep BTS from becoming a successful artists in America. Well BTS will never listen to what they can’t do because BTS always succeeds. It backfired because now they have skipped being American stars to becoming GLOBAL artists and America and her gifted artists are lining up to be a part of this success!! I’m so proud to say I’m an ARMY! I’m no young kid as thousands of us aren’t. I’m silver army, 65 years young! Oh BTW, not bragging but you know you’re a star when our Queen Bae follows you. Peace and enjoy BTSs music!

[erume]

the gra**y and bi**board behaviour actually isn't just simply shitty and xenophobic. it's a tactic of extortion: exhaust the independent artist by blocking it from free success until they give into the system

[jostrong]

I don't know how I happened on to you but I'm glad I did. Thank you, I've never seen this video. I laughed when you compared this to politics. That is exactly what it is. I've been watching a lot of reaction videos...specifically BTS. So....who knows why you showed up for me? What is amazing me is the number of reactors that are saying they have never heard of BTS. Possibly the information in this video is the reason why??

[nikkinoo]

On record sales - ARMY supports buying albums because we wanted to make BTS untouchable to the industry’s shenanigans. This then allows them to make the music they want as artists without having to worry about $. This is why you see all the think pieces about us just being bots and streaming farms.

[piixelll]

15:11 that rank is actually based on the monthly listeners not streams. They're the 10th most streamed artist of all-time on Spotify