After 2026, the music industry will not be the same!

The music industry is on the brink of a major transformation. With the rise of the YouTube generation, streaming 2.0, and the aggressive push for direct-to-consumer platforms by 2025, indie artists and labels need to adapt quickly. By 2026, platforms like EVEN and Bandcamp will revolutionize music sales, and by 2027, major labels will integrate D2C models. As pay-to-stream becomes the norm by 2028, the industry's landscape will shift dramatically. Learn how to navigate these changes and thrive in the new music era. Join us for an in-depth look at the future of the music industry and essential strategies to stay ahead.

00:00 - Let’s talk!
00:40 - The youtube generation
01:57 - 2025 Artists will push for D2C aggressively
02:53 - 2026 EVEN will go head to head with Bandcamp
03:52 - 2027 Majors will emerge with D2C built-in
05:10 - 2028 Pay to stream albums will be the new standard
07:35 - Getting people to buy directly from you is hard!
08:40 - Do you think Apple Music will be the saving grace?
09:32 - How will the Indies win under this new system?
09:51 - TikTok Music The snake in the grass.
11:33 - What you need in place to support the cash flow
12:54 - Jumping on D2C early
13:13 - Letting the industry pass you by
14:09 - The Transformation

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[MizZzChAvVvOzZz]

I like how you legitimately make videos well spaced out rather than spamming 1 video or multiple videos per day

[jaybrown]

I have no problem paying for music from Artist who actually put time and effort into their music

[MichaelNight]

I can't not comment that the 2000's had some of the best music out there. People forget that rock and metal are music too, fans of which talk about the 2000's like the "good ole days" even now.

[mirecmusic]

Hi, I agree with what you are saying. I have lived through the 60's 70's 80's 90's and 2000's as a musicians and the industry always changes. Keep your eyes open for the future of music D2C it's called AP where the artist get paid.

[StLaRok]

What you gotta realize is the music business will always be “restructuring” itself because it was built on a shaky foundation and bad business from the beginning. You just gotta try to continuously stay ahead of the curve.

[soulsonic]

I've been talkin about these topics to friends, thanks for bringing them up. BTW, Patreon is pivoting to D2C as well.

[LonlySailor]

Bandcamp is most definitely not only for the starters because there are such heavyweight house music producers-dj's like David Morales, Masters At Work, Miguel Migs etc.

[Mat-qz]

Thank you for baselining the situation so clearly. I am not a professional in this particular business but I am strong in business development in general and your video appears to me like a milestone statement. I got the message. Thank you very much for creating and outting this put! All the best, Martin!

[BIGMITCHUGK]

The old school godfather hat with the leather adidas unit is dope!!

[theandroids]

Music is so fast food now. And its been like this for yeeeears now.

[NIX-MUSIC]

I think your insights are right on, therefore highly valuable.Thanks for sharing. Got a new subscriber Mr. Keep up!

[joeford]

This was a great video, this is a subject i have talked about with so many people over the years, i believe in the artist getting paid for their work, and don't mean penny's, its a crime the artist are getting rip off.peace bro

[Teekay]

There is nobody out there to take care of artists so they can make music, use to get a deal, get an advance, make a album, go on tour.

[indivisibleman]

The "music business" is constantly circumventing preexisting law in order to further screw the musical creators and keep the lion's share of every cent for themselves. One artist recently demonstrated he'd received a plaque for 2 BILLION plays of a song he recorded in the 70's . . . with a check for $1, 700. That's ONE THOUSAND, SEVEN HUNDRED DOLLARS. That's of a cent per play. As absolutely despicable as that is, companies like Spotify think they're paying too much . . . and don't take my word for it, do the research.

[Geneiusbeatz]

If a new format comes out that prevents free streaming, game over

[Parth-sp]

Music is dead because nobodys willing to pay for it. End of story. Unless they change the technicalities, new format, even then i really doubt that people will buy music anymore.

[Youdontwantnonebyatch]

Oh love your work. I don’t know why people be sleeping on your contact and knowledge but ain’t no one else really getting into the weeds like this I guess everyone else assumes they know what the F they’re doing which we all know is not true but yeah they’re so little content like this on YouTube so thank you for your work

[realmusicmedia]

Fascinating insight! Really enjoyed this video. Subscribed 😊

[milkmanproductions]

This got me feeling good about the future

[brandnewyou]

You seem like you've been watching the music industry as long as I have I've been thinking about it different while I did it the same since 1989 I was turned away in the early days like crazy town butterfly like those days because my samples couldn't get cleared by the people I was working with and people just weren't ready for country hip hop Rock I just turned Inward and have watched and learned and filmed and I'm only a few months away from having internet in this little hole in the wall town I've made a home in I'll be watching you and learning thank you very much