4 Steps to Increase Your Email Open Rates

There are 4 steps you need to take to increase your email deliverability:

Step #1: Warm up your IPs - don't just send 100,000 emails right away. You have to warm up your IPs and build trust with the email providers.

Start off slow by sending a few hundred emails, then ramp up to a thousand, then ramp up to 10,000 and grow from there. If you just send out 100,000 emails from day 1, you will find most of your emails in the spam folder.

Step #2: Use casual subject lines - if people open up your emails more then you will get better deliverability. If they don't open them up then your emails will eventually end up in the spam box.

By using casual subject lines, such as ones a friend may use when emailing you, you are more likely to get opens.

Step #3: Scrub your email list - don't just send emails to your whole list. If people aren't opening your emails then stop emailing them. Every 30 days you should scrub your email list.

This will ensure high deliverability.

Step #4: Send text based emails - the more images you add you to your email the more of them will end up in Gmail's promotion tab. Text based emails aren't as "markety" so they tend to show up in inboxes more often.

Just follow those 4 steps and your emails will end up in people's inbox.

[saadalikhan]

AWESOME!
The last point is super good "Send Text-Based Emails".
I was unaware that if an email consists of images, vids etc, it could end up being on the Promotion Tab... You're a Genius man! (Thumbs Up).
Thanks for sharing all these tips with us. They are really helping us out;

[aleprst]

Neil, it was awesome talking to you yesterday on the Fire event. Thank you so much for being so approachable :)

[pheonixking]

Nice ...simple script is more valuable than image type mail.
Thanks sir.

[freshmindideas]

Neil, Thanks. What's the tool you suggest to track the email openings?​ Also how many links are OK?

[htmlslicemate]

Awesome and very informative video Neil.

[kanudhagupta]

Thanks for the Tip no. 4. It's actually helping me out.

[SebastianPappG]

Give this man a cookie !!! Still waiting for the similar web pro training :))

[abhishekrajput]

How can I send 10000 email at once plzz tell any app