The B2B Buying Disconnect Meet the New Software Buyer

The coronavirus pandemic has sparked severe changes in the B2B tech world. Marketers at software companies were already confronting a gap between the way they market technology and the way buyers want to engage with them. COVID-19 has intensified that disconnect.

In a market where most interactions are online, buyers are increasingly concerned about data privacy and security— enough to ruthlessly cut products from their shortlist.

So how can tech marketers reach B2B Software buyers? We’ve assembled the finest minds in B2B Marketing to discuss the newest buying data and share tips for reaching B2B buyers.

In this session we’ll discuss:
- Who’s really making the purchasing decisions
- How buyers find and purchase your solutions
- Marketing tactics to reach today’s buyers
- Tools vendors can use to reach buyers
- How buyers spending will change in 2021

Join the conversation and participate in a live Q&A with the most sought-after experts in B2B Marketing.

All registrants will receive a copy of the recording and additional resources.