How b2b buyers buy technical products?

Technology buyers' behaviour has significantly changed in the recent decade.
To succeed with sales, companies need to understand how technical solutions are purchased and adapt to the purchase process of b2b buyers.

This video explains how technology buyers in b2b make their decision and how to plan marketing and sales activities.

As other videos in this playlist, this is a part of a webinar for Microsoft partners delivered by IBD Consulting on August 27th, 2020.