Maximize Conversions Bid Strategy vs Maximize Conversion Value Bid Strategy (2024)

In this video I do a comparison of Maximize Conversions Bid Strategy vs Maximize Conversion Value Bid Strategy for Google Ads (2022). Both of these bidding strategies are very different, although their names confuse many as they both use the words Maximize Conversions. Check out my video to see what the main differences are as well as some extra information you can use to help both these bidding strategies to work better.

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Thank you for watching
Ajay Dhunna
Google Ads / PPC Expert

[litoid]

my account recommends a CPA of $140 and my average value per sale is $60. if I set CPA 30, which is ideal (for 100% ROI), I get no impressions. As soon as I get it up to $140 as recommended, I get impressions.

My account is ruined?

because Google says it's using data from "all my campaigns" to determine a recommendation, and the CPA is so high because of all the tests that didn't work. so obviously it looks high when I look at my campaign globally, but if I zoom in by keywords, audience segments, the cost per conversion is around $20 to $30.

I also have reported value on conversion, so what benefit would I get if I use maximize conversion value and use ROAS?

if i try that google recommend 37% and that sounds terrible lol
I first thought that for every $100 spent I would make $37 in profit. but not. means I lose $63 for every $100 spent.

So what can I do now?
I get 0 impressions when I use my ideal target CPA...

Create a new account and start from 0?
I only have 5 conversions so far.

[ilovethedress]

Do you think conversions are more stable than conversion value on CPC bid price? Sometime average orders are higher and CPC bid price will go up.

[rajnishkaushik]

Cpc going very high with maximize conversion ....should i go with maximize conversion with CPA