What is User Experience Design? What is the difference between UX Design and UI Design in 2018?

What is UX design? The term UX design is often used incorrectly and interchangeably with UI design. What's the difference between UX and UI design? How does this relate to branding? Are they the same thing?

The Futur's Ben Burns wants to make sure we have a common language before showing practical steps on how to do UX design properly.

Annotations
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04:41 Intro
06:30 What do the experts say about User experience?
08:24 UX Design - My Definition
10:21 Do what you can to make people feel great when they use your stuff.
10:49 UX Design requires interaction - you're only controlling 51% of the relationship.
11:30 UX Design requires iterative validation - repeated testing
12:19 Q: What makes our users feel good?
12:59 User Profiles - Who are you designing for?
14:15 Top five questions you should ask for UX design
16:05 Q: What's the difference between an interaction designer and a product designer?
17:20 Q: How does UX work for client services?
18:17 Q: Is a user profile and a target audience the same thing?
19:35 Q: Are there multiple ways to explore the goal of interaction?
20:53 What variables can we control?
21:30 You control your output, but you don't control their input.
22:35 Williams Sonoma - Customer Experience
24:00 We seek to engineer emotions.
25:50 Website Breakdown - Ecommerce Website UI Prototype
35:05 UX Design disciplines - What is UX Design?
38:14 UX Disciplines - Simplified
39:47 UX Design Process - how to design a user experience?
40:20 Q: How do you handle a client who doesn't want to pay for user experience?
41:16 Q: Why is the Nike wireframe not UX?
43:10 Q: So where does UX get represented and defined?
45:35 Q: Should the UX design be within the brand guidelines?
47:49 Caveat: User experience can happen outside of client work.
49:40 Q: When you make recommendations to the UX, how do you convey the value/overcome objections?
50:39 Data is the key: UX design is a scientific process - hypothesize, test, measure results and iterate.
52:00 Q: When in the process of branding, does UX come into play?
56:00 Q: Why begin here? - Use the same language to talk about things.
58:28 Ideate - Profiling, discovery, test and validate.
1:00:18 Once you validate, you keep testing.

Variables we can control:
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Smells, Sounds, Visuals, Tactiles, Tastes, Message/Vibe

UX Disciplines
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Visual design, sound design, physical design, message/vibe, interaction design, info design.

The Top UX Design Questions:
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What is the user's goal in this interaction?
Why does the user want to accomplish the goal?
What tools does the user need?
What happens if the user cannot finish the mission? What's at stake?


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Credits:
Executive Producer– Chris Do
Host: Ben Burns
Cinematography– Aaron Szekely, Mark Contreras
Editor– Aaron Szekely
Annotations– Isaiah Nwukor

Typefaces: Futura
Futur theme song— Adam Sanborne

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[ForeverDansky]

Wow, very information thanks guys! Also thanks Ben for positioning that window in the centre of the screen at 25:45, my heart started beating very fast prior to that adjustment 😂

[XandriethXs]

Very happy that this episode didn't vanish in that weekend.... 🥰

[imagicarolinavlogs]

I am very glad that a channel like this exist!

[ester]

Thank God this didnt disappear after that sunday night, cause it's november 2020 and this helped me so much rn on this ux project for uni, you guys are the best!

[PhillipClayton]

I caught the show pretty late unfortunately...I will try and get the next one.

The great part of this information is that it reminds me of TRON or environmental design, except it's in a digital space. I like that Ben used the physical definitions or references, brilliant.

Great stuff as always.

[erroltiozon]

This makes alot of sense actually. I love you guys defined Branding versus User Experience.
My idea about branding is that it is more company or business-centric as to how you want your audience to react with your brand. While User Experience is more focused on user, that's why it involves continuous collection of data and iterations because you are adapting or adjusting on how your user behaves while using your product or service.

This is definitely a great video! Make more videos!

[cllgscreative]

Looks like the views are rising every time you guys make another video! The brand is strong!

[bruxaco]

You're amazing guys! Thank you for being on YT and thank you YT for showing me the path to this channel!

[daryncox]

Just discovered this channel and everything so far is pure gold. Thank you!

[viviannkendi]

Ben, bad place to leave the topic.but i actually have a web ux and ui project for this semester and i was having a couple of issues but this just took me like five steps ahead .thanks ...when is the next love the futur.

[hebajad]

wow...this show is amazing :) and I liked the answer about the relation between brand guide lines and UX design and the discussion followed, it was very informative...thanks Ben Burns, Matthew Encina and the Futur.

[ShelYTGer]

I think human/user-centered design is a much more sustainable term for what you guys are describing. "User experience design" is just misused by people, often interchangeably with "digital product designer". The latter would actually make a lot more sense as a job title, than "ux designer".

[FilipChurchill]

great episode as usual, one thing that is often missed when talking about target audience vs users profiles/ personas is that (well although sometimes representative of the same people, fundamentally they are constructed very differently an for very different purposes but) your target audience could be a business owner like Chris Do, but the users will be employees like Ben and Mathew. And that's why product designer will relay on target audience vs users designer on users.

[TenderloinsToughest]

Speaking of the positive emotional response, I heard a designer recently say "great design surprises" and I can't agree more. I think if people are surprised, delighted and somewhat challenged on their experience, it will generally be more memorable and therefore more successful from a design standpoint.

[michaelstancato]

Thank you for clearing up many mysteries about the overlap of UX, branding for business and our personal brand.

[hvaranhvaran]

I actually have a little idea of what is UX design (not exactly starving for this knowledge) but you gonna be my guide into it. Tuning in.

[xinsalamahart]

Thank you for all your videos, I learned so much!

[frankie_]

Just digged a bit trough the channel, you guys have everything covered. Design fundamentals, business, psychology 🤯 Going to design school just does not make sense to me... I think I'm going to make my own curriculum from your content, and sharpen up my skills 🙂

[eddytritten]

Those slides man... nom nom nom
Edit: Missed the sharp and edgy teacher tone of Chris. On the other hand it was really nice to have this conversation style between Ben and Matthew, really enjoyed the synergy, looking forward to the next episode!

[m-ear]

It's never easy defining something that has many meanings but Ben did a great job.