How Paytm is secretly KILLING Phonepe and Bharatpe? : Detailed Business CaseStudy

VIDEO INTRODUCTION:
Phonepe and Paytm are 2 of the most formidable players in the fintech industry of India, and in the past 1.5 years, the trajectories of both these companies have been the complete contrast of each other. While Phonepe beat every other company to become a market leader in UPI volumes, paytm has had a terrible run at the stock market!!! and we all know why??

But while most people including myself were looking down at paytm thinking it to be yet another ballooned start up, what i strangely discovered is that paytm has made some extraordinary progress in the past 2 years.

What exactly is this Secret project that Paytm has been working on?
How is this secret project changing the dynamics of the digital payments industry?
How is it helping paytm become profitable?

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#paytm #paytmvsphonepe #phonepe
#thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[ThinkSchool]

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[spd.]

My problem with Paytm is that its homepage is flooded with rummy ads

[berealistic]

'customer retention is always more important than customer acquisition because accusation comes at a cost but retention helps to recover these cost' 👍🙏

[ridamnibjia]

Paytm has built another competitive advantage for the salaried employees by providing them food vouchers which helps them income tax deduction. Great integration with Paytm Wallet!

[sourabhbagade]

Whether it's phonepe or Paytm .. I want to see competition between 2 Indian brands so that they grow simultaneously than the foreign app gpay.. btw I support phonepe 🤞💯

[blrj]

Paytm also integrated both its Wallet and Postpaid across all major online platforms. For eg. Its even integrated on Flipkart and Myntra.

[bhaskarthakur]

Feeling so proud learning about growth of UPI while the so called developed nations doesn't even have such fast payments systems.

Proud of modern India 🇮🇳

[abhijitingle]

Fun fact I used both Paytm & Phone and already analysed these things way earlier in day today life but articulation by Think School is at another level.

[mayurwadhwani]

In another 10-15 years india along with paytm, upi, rupay and digitalisation will bring on a revolution around the world with finance technology and will beat the greatest countries in the world in terms of net valuation of an individual person . Because small businesses lending and business to peer lending has great untapped potential that other developed countries are unbothered about.

[RamaKrishna-oxqg]

I used Paytm and PhonePe. I felt Paytm has lower failure transactions than PhonePe.

[aarushsingh]

As a user I would never want Paytm to fail. It's just the best experience

[RohitPandeyBiki]

To me Paytm is better than any other payment app. It's because of Paytm Postpaid and UPI lite features and also it's UI.

[ayushyakumar]

The concept of habituation is what I personally felt, Paytm has mastered in B2C market space as well. Using my Paytm payments bank account while making a QR payment, it just uses the FaceID to authenticate the payment. No struggle of entering the UPI Pin again and again. Also, I add only that much amount that is required for my regular monthly expenses and keep the rest in my native savings account.
Money management and hassle-free payment solution at the same time.✌️

[knownow]

Thank you Think School Team for yet another case study, not only I got to know about the paytm and phonepe's competency but also got to know abt how apple manages to be on top of its game! Thanks guys for all the efforts and presentation!

[MarkovDebbarma]

I first got introduced to Paytm during the pre-demonitization days and since then it's been 10 years I have been a active customer of Paytm and Paytm Payments Bank. I even tried using phonepe but the interface or the usability just didn't feel familiar or easy just like an Apple user switching to Android. I'm very hopeful of the bright future that Paytm as a company holds because Paytm has been a part of my day to day life since last 10 years.

[unboxingthetechworld]

Paytm Winning the Race is obvious the sophisticated UI Outrights all other Platforms, atleast for me.
Very well said by Vijay Sharma " When you solve for masses when you solve for India, when you solve for the last person, the last mile, you can still make money and discover the long term sustainable business model.
Definitely they'll Conquer.

[prajez]

I talked to merchants in my area. Paytm started charging ₹99/month for sound box while phonepe sound box is just, ₹1/month. Vendors are not liking Paytm exploiting and "all" the vendors I usually go switched to phonepe. I had Paytm wallet, now I'm forced to switch to phonepe wallet. Merchants are protesting against Paytm for higher commissions. In next 2 years, I believe phonepe will dominate in the soundbox with merchants.

[dudeimstoned]

Paytm is the first app every Indian knew in payments. Even before UPI.

Good to see it giving a comeback.

Meanwhile Phonepe stealing money by charging 3rs per recharge of 181rs!

[amitsurg]

As a business owner who has a Paytm POS machine as well as one issued by a mainstream bank, we always use the one by the bank as charges are much lesser. Paytm is good at giving the machine quickly but charges need to be worked upon.

[shivamkandhway]

I always Preferred Paytm and Will Continue to Use it.
But most people find it confusing initially so they go for Phonepe.