How UPI's Bold Business STRATEGY will KILL VISA and MASTERCARD? : UPI CREDIT LINKING EXPLAINED

VIDEO INTRODUCTION:
On the 8th of June 2022, the Reserve Bank of India officially allowed users to link their credit cards to all UPI platforms. This means within some days if you if own a Rupay credit card and a mobile phone you could make your credit card transactions through your UPI app without using your credit card at all!! And as soon as this announcement happened, it became such a sensation that every single news channel and every single newspaper lauded the NPCI about how revolutionary this move is!!
and this move is so big that on one hand, it could redefine the entire credit market of India on the other side, it is a big threat to even Giant companies like VISA and Master card
The question is?
Why is the UPI linking the Credit card system such a revolution for the people of India?
How will it change the lives of people like you me and the 1000s of small businesses all across the country?
and most importantly, why is it yet another lethal threat to Giant companies like Visa and Master card!

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#upi #upicreditcard #thinkschool #businesscasestudy Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[dipushyam]

UPI change the face of Indian economy, Kudos to youth, who relentlessly pay through UPI, hope zero charges on UPI continue for lifetime.

[nimbalkarvicky]

I am really thankful to you and the team. Such an amazing way to explain complicated concepts. I really appreciate it. Here is small thanks from me.

[jaygadhiya]

Man UPI has changed my life. 90% of my business transactions including salaries, vendor payment, bills, online orders, recharge fastag everything goes through BHIM UPI. I can't imagine logging into net banking multiple times a day. UPI is revolutionary on several levels.

[puni]

99% of my transactions are now on UPI.. its one of the most secure and advanced payment platform.. kudos to the team behind the technology 👍

[namaskarprasad]

Really an informative video. I appreciate Ganesh and the entire Think school team for bringing such great content on YouTube.

[rahul]

A small token of thanks from me. Please keep making these well researched, balanced and informative videos on important topics, to help make people more aware.

[somnath]

U missed one imp thing... By breaking vsa and mastercard backbone we are removing our dependency on the 2 American companies.. Hence if tomorrow America decides to shut down visa and mastercard services in India as a part of sanctions it will have minimal effect on India... America will not be able to stop transactions happening in India... This is a huge thing

[kundan_yt]

FYI : Yesterday India signed a MOU with France through which France will accept the payment from UPI after Nepal, Bhutan, Malaysia, Singapore and UAE .

[youtubebanme]

Npci is the most underrated government asset till date

[sujeeshsvalath]

The entire Western countries are now struggling to push their own upi systems to public since people are so used to master card and visa card payments. Proud that India has made this strategic move protecting the largest Indian economy being exploited by the card giants like Master card and Visa at the very beginning of the system.

[shauryapratapsingh]

France approved UPI and rupay card recently 🇮🇳🇮🇳

[aravind.c]

I am a 17 year old boy from Coimbatore, whenever I see his videos, I don't feel like watching any other random youtube video, it feels like my own elder brother is educating me with these information. Wish I could meet him face to face ❤️

[akhileshchoudhury]

I am a proud subscriber of you when you just had 2k Subscribers. Thanks you very much. After your video's I fell in love with economics. Have implemented most of business lesson in my work and real life. Thanks Guru Dev. Jai Hind.

[narendrareddyar]

Nice info.... Happy to pay same with UPI😁

[RolexMrFit]

RBI is about to give birth to a new challenger credit card network to the Visa / Mastercard duopoly

Visa is a $453B market cap, $24Bn rev, $13B profit network
Mastercard is a $355B market cap, $19B rev, $9B profit

Wildly profitable networks that a UPI credit layer could disrupt.

🔥

[yashrajraje]

I remember in your earlier Rupay video.. You talked about how there is a huge difference between number of Rupay cards and other cards with Rupay having more numbers. but on the contrary the other cards having more currency flow and more valued transactions because of Credit cards.. And today we have UPI and Ru-Pay coming together to capture and attack the whole Credit card world as well and make it theirs.. Can't express how proud and surprised I am looking at our innovations and momentum gained towards growth!

[akshatsharma]

That 'micro finance' point was great. And with suggestions like these, your videos sometimes makes us feel so optimistic about our country, that if such implementation happens, our Bharat will flourish! 🙌

[alokn]

I am closing my Visa card and option for rupay cc after watching this video. My contribution to nation.

[lazygirlrants]

You know it's hard to look at the big picture when it comes to India. Everywhere you go there's mostly just crowd and chaos. It's when videos like these summarise things so wonderfully, you can see what an incredible turn around our country has made within 75 years of Independence. The generation born right before 1947 is very much alive at this point and gets to witness India's days of post Independence poverty and struggle to becoming a direct competitor to the west. Oh how the turntables

[Praveen_Patil_]

Nobody could ever explain things more clearly than this guy ..Hats off 👍🏼