Victoria's Secret Drops Woke Rebrand After Huge Losses. Sexy Back

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Rapinoe has proven to be Kryptonite to everything she touches...women's soccer, Subway, Victoria's Secret, etc. Some companies never learn.

TheVagolfer
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Turns out… you’re in no position to EDUCATE consumers. Your position is to SERVE them.

sebastiantran
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I’m a disabled veteran. I don’t want to see myself on the runway. It’s depressing. Entertainment is about fantasy—not rubbing reality into our noses.

toscadonna
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The women who were happy about VS going woke didn’t buy VS. They were the same women who complain about pay disparities between the NBA & the WNBA but never go to a WNBA game, never watch a WNBA game on TV, and don’t own any WNBA merchandise.

robertmonroejr
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I'm a women and I used to watch the show and buy sexy lingerie from them to make ME feel sexy AND empowered, when that went away so did I.

just-veronica
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Woke demanding the brand to cater to them but they didn't return the favour by actually buying the brand product catered for them.

kyleanuar
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Hopefully Victoria Secret canned the individuals who brought that ridiculous rebranding.

kevinvitale
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Fantasy sells. Misery doesn't. I'm shocked! Who could have ever forseen this!?

Snerdles
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Truth of it is they killed the fantasy. Also no one wanted to think that the chick they were sizing up wasn't a chick.

redheero
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They figured out that they can't eat their ESG scores, or put DEI in their gas tanks.
Who knew?

MarkRVillano
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I haven't watched the whole vid yet, and you may have addressed this, BUT, VS is STILL on my never buy again list. They have MEN WALKING as women in that show!

NoNO-tlfg
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I stopped shopping there not because of the models, but because the quality of the clothing is so garbage andso over priced now

amycalifornia
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Women buy VS b/c they want to look & feel like the original models. Make those models look like normal people & it loses the allure.

zanna
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Straight female here and I’ve always loved the VS fashion shows. They’re beautiful with their designs and the women look amazing. They were always so fun and my whole friend group would watch them together. Who doesn’t love seeing beautiful women wearing beautiful things? It absolutely makes me want to go buy stuff.

haywood
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Im so confused 🤔 why arent all the blue hair women spending money to save those people's job 🤧. What happened to girl boss power 😒

steverl
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What?!?! “sexy” means hot women in underwear?! How did they ever figure this out? 🤪

theophrastus.
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If you take the sex appeal out of a company that runs on sex appeal.. you end up with nothing.

Techcensorshipbot
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"A Hamburger joint that goes Vegan"... OMG, you reminded me of a Burger place that opened in my home town - they started off with a food truck that would move location each day, but have a regular routine. They were doing REALLY well and opened their own Burger restaurant - basically, the truck became stationary is a trendy part of town...
for whatever reason they decided to become "more sustainable" & there was a report that they were going to remove the Beef/Chicken options from the menu & replace it with another Animal Protein (no, not bugs!). The backlash was unanimous & swift... In less-than 6 months they were out of business... *_Go WOKE - Go BROKE_* !!!

Anamnesia
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You can't take 6 years off of what your brand stood for and then just come back and think you'll be fine.

jamesdonoghue
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smell the coffee. Nature does heal itself

shotshotsshots