The Agency Business Model

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[natedude]

This is literally the exact value proposition I use to close $6, 000 contracts daily. Absolutely huge key here brother

[VRNY]

The STOP GAP is a temporary solution that is implemented to address an immediate problem until a more permanent solution can be developed. He means the service provided by the agency is the temporary solution. The business wants a permanent solution which is an in-house team. The agency partners with the business to provide the service AND build the team.

[Me-gfqx]

Literally the exact thing the agency space needed to here. We do this daily! 🤙🏽

[treyrobbins]

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”
― Blair Warren

[Michael_Kelsey]

Wow this is exactly what I needed! Perfect timing ! Thanks!🎉

[MVProfits]

Wow. That's GOLD. Amazing share. Thanks!

[jordostrikoff]

Thanks for the answer Alex, this helps a lot!

[brandonfortino]

This is actually genius, thank you Alex

[AlexanderMoen]

damn, that's actually pretty genius

[Statikal]

Having the client dependent on you is where all the money is. Why would i want them to not need me anymore?

[saintclarus]

In other words, licensing. Like gymlaunch

[mr.asadshah]

Yo guys - does anyone have the full video to this?

[billeebrady]

So, with this model, there would be a one-time payment and no monthly income?

[igalcorcos]

Has anyone had success using this model with midsize enterprise customers?

[robertbrooks]

What is this agency business he’s talking about? What do they do?

[realkingsimon]

As someone who just about to start their first business. Do you recommend it or what beginner business do you recommend starting in 2023

[beffjezos]

But how can this be scalable? I imagine this can only be done with one company at a time

[dulinak]

Im having trouble understanding this. Can someone explain it in simple terms. Thanks in advance

[smlc]

couldn't understand anything. gotta pay off my ignorance debt

[roanjvvuuren]

I kinda don’t understand. Scenario maybe?