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Branding Basics: Strengthen Your Brand Story with Anika Aggarwal
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Join the conversation on Branding Basics, a show focused on helping you with your branding! In the first episode, host Anika Aggarwal will help you strengthen your brand story by identifying your brand values, and your mission and doing competitor research to help you reach the right people.
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00:00 Start
04:22 Overview and workbook walkthrough
09:12 Notes about the brand Snax
10:40 What is Brand Identity?
12:43 How to build a strong brand identity? Brand value and mission
17:21 Research your competition
20:00 Create a unique brand personality - develop a brand voice
24:15 Brand evolution
25:16 Using InDesign to complete the workbook for the Snax brand
31:46 Listing three core brand values for Snax
33:51 Snax brand mission
35:20 Audience mapping
39:13 Competitor Audit - Using Adobe Express to evaluate competitors
48:01 Evaluating more competitors
51:10 Using IG to research competitive brands
53:37 Using Adobe Express for a competitor moodboard
-----
00:00 Start
04:22 Overview and workbook walkthrough
09:12 Notes about the brand Snax
10:40 What is Brand Identity?
12:43 How to build a strong brand identity? Brand value and mission
17:21 Research your competition
20:00 Create a unique brand personality - develop a brand voice
24:15 Brand evolution
25:16 Using InDesign to complete the workbook for the Snax brand
31:46 Listing three core brand values for Snax
33:51 Snax brand mission
35:20 Audience mapping
39:13 Competitor Audit - Using Adobe Express to evaluate competitors
48:01 Evaluating more competitors
51:10 Using IG to research competitive brands
53:37 Using Adobe Express for a competitor moodboard
Branding Basics: Strengthen Your Brand Story with Anika Aggarwal
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