Yes, You Should Niche Down.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[AlexiDrouin]

"The man who chases two rabbits catches neither." - Confucius

[hadessortdelamine]

Please make a video on how to niche and how to be confortable with the niche you
Like after the tuto, like you feel deep down that you know is a good niche and you will fuck this up

[calebgroncki]

My pastor once said something that forever changed the way I do life and I believe it sort of applies to this, he said:

“My temptation is taking responsibility for things outside of my calling.”

In other words, I wouldn’t send an artist to do a mathematician’s job.

I believe people are born with certain gifts, or callings for lack of better words, and when you start operating outside of your calling, you won’t have the grace that you would naturally have within your gifting.

Find your niche. Take it with a grain of salt, but I thought it was cool and seemed relevant.

[bhagvedsingh]

I travel about 20 miles to my gym a few times a week but definitely the exception rather than the rule.

But i chose my gym and still do because the people that run it and use it are great to be around .

[django]

Why cant he pronounce the word niche properly 😅

[Thewalrus]

This is a bad hook for your MLM scheme

[acceleratoruniversity]

Alex Hormozi says you can make a lot of money in a small area. Focus on who you help and what problems they have. Finding your niche makes success easier. You can do well in your local market.