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Ryan Serhant's honest advice to someone who wants to build a brand
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✎ In this video, Ryan Serhant, the legendary real estate broker, and best-selling author, joins Evan Carmichael's exclusive group, Movement Makers, to share his insights on personal branding, sales, and real estate. Ryan discusses the transformative power of YouTube in his career, illustrating how a $15 million townhouse was sold through the platform, highlighting the importance of visibility and polished execution in everything you do. His journey from struggling with self-esteem to leveraging his unique traits for memorable branding underscores the necessity of owning your identity to stand out in any industry.
Ryan offers actionable advice for entrepreneurs and real estate professionals, emphasizing the significance of first impressions, the two Cs of making connections (compliments and commonalities), and the pivotal role of personal branding in achieving success. By sharing his strategy of focusing on polished service and aligning with success, Ryan inspires viewers to refine their adjectives and ensure their brand is clear, concise, and memorable. His story of embracing his premature gray hair instead of hiding it serves as a metaphor for the power of authenticity in building a memorable personal brand.
Viewers will learn from Ryan's extensive experience in navigating the competitive landscape of New York City's real estate market and his approach to building a global brand. By discussing his books, "Sell It Like Serhant" and "Big Money Energy," Ryan provides viewers with a blueprint for transforming their personal brand into a powerful tool for success. Whether you're in real estate, entrepreneurship, or any field requiring a strong personal brand, Ryan's insights offer valuable lessons on making an impact and achieving greatness.
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