The Strange Return of Art Deco in America

__CREDITS__
Video co-produced and edited by Evan Montgomery.
Stock video and imagery provided by Getty Images, Storyblocks, and Shutterstock.
Music provided by Epidemic Sound

Join me on a journey through the evolution of Art Deco architecture, from its 1920s roots to its modern resurgence in Art Deco 2.0. In this video, we explore iconic skyscrapers like the Radiator Building and Rose Hill tower, taking a close look at the elements that define this timeless style and its contemporary adaptations.

__What's Inside__
Art Deco: Then and Now: Discover how Art Deco, born in the Roaring Twenties, is making a grand comeback in cities like New York and Chicago. We look at recent examples like One Bennett Park and how they echo the past.

Design Evolution: Learn about the intricate design elements of Art Deco, from geometric patterns to luxurious materials, and how modern architects are reinterpreting these for today's skyline.

A Tale of Two Towers: A detailed comparison of the Radiator and Rose Hill buildings, uncovering the subtle nuances of Art Deco design.

Art Deco's Modern Narrative: We delve into the implications of this architectural revival. Is it a mere stylistic choice, or does it reflect deeper societal trends?

__ Key Highlights__
Art Deco's history and influence in architecture and design.
Insightful analysis of modern Art Deco structures.
A critique of Art Deco 2.0 in the context of contemporary architecture and society.

__Why Watch?__
Gain a new perspective on architectural history and its modern-day relevance.

Enjoy stunning visuals and detailed architectural analysis.
Engage in a thought-provoking discussion about the role of architecture in mirroring societal values.

__For Architecture Enthusiasts__
If you're fascinated by the stories buildings tell, the evolution of architectural styles, and the interplay between history and modern design, this video is for you!

__Subscribe and Share__
Love architecture? Interested in the stories behind the buildings that shape our cities? Subscribe for more content like this, and share your thoughts on the resurgence of Art Deco in the comments below!

Tags: #ArtDeco #Architecture #DesignEvolution #Skyscrapers #HistoricalArchitecture #ModernArchitecture #UrbanDesign #ChicagoArchitecture #NewYorkSkylines #ArtDecoRenaissance

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__About the Channel__
Architecture with Stewart is a YouTube journey exploring architecture’s deep and enduring stories in all their bewildering glory. Weekly videos and occasional live events breakdown a wide range of topics related to the built environment in order to increase their general understanding and advocate their importance in shaping the world we inhabit.

__About Me__
Stewart Hicks is an architectural design educator that leads studios and lecture courses as an Associate Professor in the School of Architecture at the University of Illinois at Chicago. He also serves as an Associate Dean in the College of Architecture, Design, and the Arts and is the co-founder of the practice Design With Company. His work has earned awards such as the Architecture Record Design Vanguard Award or the Young Architect’s Forum Award and has been featured in exhibitions such as the Chicago Architecture Biennial and Design Miami, as well as at the V&A Museum and Tate Modern in London. His writings can be found in the co-authored book Misguided Tactics for Propriety Calibration, published with the Graham Foundation, as well as essays in MONU magazine, the AIA Journal Manifest, Log, bracket, and the guest-edited issue of MAS Context on the topic of character architecture.

__Contact__
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#architecture #urbandesign

[pistolen]

I feel like Art deco is like a perfect mix between functionality and beauty. In between the excessive ornamentation of the Baroque style and the functionality and minimalism of modernism style. Appreciated by most people, not just intellectual architects (like modernist building often are). Have stood the test of time. Hope we get more building in the Art Deco style.

[roundninja]

Art deco is my favorite style because it makes full use of modern technology without abandoning aesthetics, a perfect balance between modern and traditional architecture. Could I afford to live in one of those buildings? Probably not. But if I have to look at a building I'd rather it be art deco than anything else.

[Rileysworld]

I love Art Deco and I am happy that we are seeing a return to it. In my opinion the modernist architecture that replaced it is so bland and boring that all buildings look the same.

[DaleDenton]

I'm an architecture student and I incorporated art deco in all of my projects this semester in one way or another. My last project was a streamline moderne style building made of limestone and marble with copper accents. I love it so much!

[anthonysaunders]

We now have a century since its original run and are in a position to be more objective about the style. The bottom line for me is that it simply looks good. Sweeping lines, geometric patterns, shiny surfaces, all without being over-the-top. (While I can appreciate Baroque, for me its too busy and ornate and stresses me out in large doses.) Art Deco can also look super-cool with certain Mesamerican elements added. Art Nouveau is also a style I think has a place in modern design. A clever designer is one who is able to adapt the essential spirits of past styles to modern sensibilities.

[ELMS]

I always thought that if I win the lottery I’d build an Art Deco house with all the Art Deco touches, Art Deco furniture, etc. I can’t explain it but there is something about the style that just speaks to me. Terrific video. Love the channel.

[anacinus_lemius]

I am a viewer from China and I read magazines published in late 1980s introducing architectures of US which showed there was a small scale of renaissance of Art Deco in 80s and even 90s (considering that some of designs actually built in 90s) including the NBC Tower, The Franklin and 311 South Wacker in Chicago, 75 State Street in Boston, and One Worldwide Plaza in New York.

[vampiricagorist]

It’s good art deco is making a comeback. It’s the only type of 20th century architecture that I can really appreciate.

[TimothyCHenderson]

It's not really that strange. Even though Art Deco technically began at the Paris Expo, it's synonymous with American culture and aesthetics with echos throughout the whole of the 20th century. Every decade had an Art Deco influence in some form of art or cultural expression (fashion, architecture, interior design, graphic design, animation, etc) up until the 00's where it seemed to be purged from all forms of cultural expression. Glad it's making a comeback somewhere

[TurnRacing]

Art Deco coming back in the 2020's, what a poetic return and I'm so excited for it! wow

[tayntp]

Even a few luxury condo towers and office buildings here in Bangkok also adopted Art Deco style. It really added character to the building, made it stood out among boxy modernist concrete jungle.

[zacharymariano]

I think the art deco style works well for buildings that are used for leisure like theaters, casinos, hotels, & such. For me, the style’s association with luxury brings another layer of enjoyment to those activities. I think it would be an interesting topic for a future video!

[roccobierman]

My all time favorite architectural style for tall buildings. Specifically Gothic/Art Deco. It's a style that just exudes grandiosity. Because of the general massing of these Art Deco buildings, they really do look larger than they really are.

[keefgtp]

People have finally accepted that art deco, despite not originating in the US, flourished in the US and became a truly American expression of luxury. Even the newest American luxury cars from Cadillac, Lincoln, and Jeep are embracing elements of it. Frankly I wish they'd go even deeper with the detailing so it really stands out from international brands and gives a strong American luxury identity to our products. I love to see these slightly cleaner, modern interpretations of art deco and hope it keeps expanding.

[henreh]

I’d love to see a return of beautiful Art Deco style buildings, there’s a timeless geometry to them unlike many of the boring uninspired boxes of today

[wknogl]

I love Art Deco, and it’s crazy how it still evokes progress and sleekness.

[Bluehawk]

You didn't even mention my favourite feature of art deco, the use of radial patterns like sunbursts, blooming flowers, drooping palm fronds, etc.

[epinephrinsr]

The New York public library is an incredible art deco building that is completely built for the public, as if a literal palace of knowledge for the every man. I feel like art Deco was more about style and the focus on detail and optimism then it was simply about wealth.

[standardannonymousguy]

I applaud the renaissance of Art Deco style once again. It will contribute to a sense of cohesion that absolutely is missing in many cities. How often have you noticed that each of the buildings in downtown are so wildly different in building style? Going back to a classic look might just help!

[LAPKMMEX]

I really hope some Art Deco buildings come to Los Angeles. Art deco made cities look iconic.