SPAM

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SPAM creeps up on us slowly.

It’s only when the numbers shoot up dramatically that we start to pay attention.

If an executive gets 10 crappy sales emails a day they might still read them and respond to a couple.

If they get 1,000 they’re buying solutions to firewall outside emails from ever hitting their inbox.

We’re just about to head into an unprecedented era as sales professionals.

AI is going to do a better job than most of the crappy sales people out there but at scales that were not possible before.

That dramatic leap in output is going to force B2B decision makers to block their attempts.

That means, fundamentally, you’re going to have to evolve your sales approach and do what AI cannot.

[matthewsalmon]

Seems like the real AI investments might be in the Spam filters.