What Is Strategic Branding? [A 5-Step Framework To Master The Art]

In this video, I break down the art of strategic branding and how you can use this 5-Step Framework to master it and build successful businesses.

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Strategic Branding is an art that plays out in the mind of the audience.


If you learn the elements at play, how they align with each other and work together to shape ideas and influence behaviours, you can master the art and develop brands that make connections.

Catching the eye of your audience with visual appeal is what 100% of brands attempt to do but only a very small percentage of brands that pull it off, have anything behind it to open up a relationship and achieve the end goal of the brand.


From here, resonating is all about execution.

Strategic branding is a game of the mind

...

Once that’s clear, then every other element of the strategic brand is developed with helping that audience to associate the brand with that big idea.


Are you building a brand now or in the future?


Do you plan on building a strategic brand to make connections?


Which of these steps resonated with your goals the most?


Developing a personality?

Creating a story your audience can resonate with?


Let me know in the comments Right Now!

0:00 What Is Strategic Branding? [A 5-Step Framework To Master The Art]
2:09 Visual Branding vs Strategic Branding
5:42 Step #1 - Develop An Internal Compass
6:25 Step #2 - Identify Target Position
7:34 Step #3 - Forge Your Brand Character
8:45 Step #4 - Establish An Effective Route
11:16 Step #5 - Execute Your Plan
12:38 Strategic Branding - It's A Bit Of An Art

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[zengrove]

As a non-English speaking person, two things I learn from watching your video:
1. Strategic branding skill
2. English listening skill

[bhatakti_bindu]

Thank You so much for the Frame work it is really helpful and understanding.

[xixellonj]

this is an incredibly well framed video :) thank you bro

[seventeendiamonds]

Awesome structure, and detailed info. Thank you!

[carlotaguedes]

Thank you for this. Why do you think this is not being done intentionally more often? Lack of resources of SME? Communication efforts perceived as non-essential? Lack of coherent and holistic, frameworks?

As a Comms student and branding enthusiast now entering the real work environment, I'm currently wondering why brands are not more intentional about their branding processes. A lot of the work seems arbitrary.

[faradinaaisyah]

Hi Stephen thankyou so much for sharing this!
i'm now writing my thesis about branding strategy development. and i'm going to adopt this Strategic Branding framework. could you perhaps share the books or relevant journal/articles that this framework based on? :)

[bhatakti_bindu]

Thank You so much for the Frame work it is really helpful and understanding.