How To NOT Write Copy: 8 Bad Copywriting Examples & Marketing Fails

Have you ever seen an ad or headline so bad that it makes you wonder — yikes. How did no one spot THAT? Here are 8 cringeworthy copy fails that will have you think twice before pushing publish! Because let’s face it, sometimes the best way to grow is to learn what not to do. 

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[youzontal]

#Fail 3 is really good, but placing it on CTA is a bad move!

[thaisecairess]

“Come a little closer” lol just died Hahahhahaha

[Poundjellybean]

"The line between wow! and wow..." I love that

[Breaker-of-horses-and-men]

That eggnog one is outrageous. What the hell!

[FreyaGem]

Those last 3 billboards had me rolling 🤣🤣🤣! Also, excellent placement of the Monty Python "say no more" sketch. Excellent copywriting advice as always!

[adityaroy]

Fail #5 is really something! I found it hilarious.

[sanaasad]

This channel's gonna have huge number of followers in future. Great work mam.

[tahamohamed]

I will remember those 8 fails for a long time 😊 😁 thank you Alex

[filmydhamaka]

Learnt something new and that too with examples. Enjoyed it with learning😁🙌

[cocoXmarshmallows]

This is how I felt when I saw Ulta’s “Let’s hang with Kate Spade” email and Wizards of the Coast’s (WotC) recent “they won…and so did we” PR statement. 🤦🏼‍♀️

[gehadamer]

How come you haven't beacome a celebrity ??
Your expression are incredible
My favorite Alex❤
Thanks forever for always learning from your videos.

[froggy]

Worst case of bad copywriting I have seen is Pampers nappies 'Poonami' ad slogan. Not only an inappropriate slang word for a lady's down below but a bit thoughtless with regards to anyone who has been affected by an actual Tsunami.

[johntresca]

Copywriters hype the product so hard that its a turn off for users

[arneskuduzovic]

"Come a little closer", I believe was created, so that the ad became a meme, and it did, but idk about it, being right there...

[jerryloncey]

Thanks for the tips. I will try to apply them...

Value 😘

[GoldenerGamerLP]

What your saying is gold. But why 8:10 „yezz could it be a women’s decision!? #feministtriggered

[lytnin]

Now I'm afraid to write anything, Alex.

[peterabraham]

5 and 8 are pretty funny. 5 would have bought me... well, not RIGHT AWAY, if you know what I mean, but I like the idea.

[sattice]

I totally was laughing at the last #8's with the puns gone wrong. Seriously!!!! How did those even make it through-so horrible. Fun video-thanks

[getaheadofficial]

Ah! Fail 3#, I've had those days. But just continue to write, speak as if talking to a friend in person. It should get better. Keep going, copywriters!