Complete Copywriting Tutorial - Examples, Tips and Formulas

This is a complete copywriting tutorial for 2020.

In my opinion, copywriting is THE most important marketing skill you can have. That's because your ability to write comes into play when you're creating:

-Blog posts
-YouTube video scripts
-Outreach emails
-Podcast titles
-And more

This video is a non-stop, actionable copywriting crash course.

Specifically, in this video you'll learn:

How to learn the exact words that your customers use to describe their problems using online forums like Reddit and Quora. This might be the most important copywriting exercise of them all because it forces you to write copy that your customers can relate to.

Then, I'll show you how the "Slippery Slide" keeps people scrolling down your page. This is an old school copywriting tip that I've updated for 2020.

It's no secrets that headlines are super important for sales letters, social media posts... or anything that you publish online. I show you how to write headlines that stand out, get noticed, and push people to click.

You'll learn how to use FOMO and strong leads to make your reader super interested in what you have to say (and also, boost conversions on your website).

When it's all said and done, you'll have a copywriting tutorial that you can refer to whenever you want to improve your writing skills.

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[MetaRishi]

1. Use reddit threads
2. Use short sentences
3. The slippery slide
4. Super specific headlines
5. Use FOMO
6. Strong leads (use miny stories)
7. Don't use long and complicated words
8. AIDA (Attention, interest, desire and action)
9. Benefits over features
10. Don't get into the friendzone (Address their objections)
11. Talk to customers
12. Urgency and scarcity (Use special phrases)
13. Social Proof Paradox (Use social proof, sales is not important)
14. Testimonial Formula
a) before
b) after
c) what they'll tell someone
Bonus Tip - Use crooked numbers like 3537466%

I just made this comment so, I can screenshot it myself.

[Dreygonball]

You can make people pay for this, but instead you give it for free. Thank you sooo much !!!

[getaheadofficial]

Copywriting is fun until you're having a writer's block and you have deadlines on hand. Fun but sure is challenging too! I have tried these formulas and they really do the work. Awesome content, Brian!

[ironmikesims]

"I discovered what most copywriters don't want you to know ..."
I see what you did there, Brian. Nice ;)

[danielsegal]

Whatever you do always give 100%

Unless you're donating blood.

[awkwardmedia]

Well-written content is an underestimated power in business.

[richelescuna]

Great video! My acknowledgement to you for your knowledge on business lesson that helped me understand the market trial with real reason why people get poorer, And How to Avoid this situation

[johnmagerowski]

That was great. It's like a whole copywriting textbook in 15 minutes. I've already watched it twice and will watch it many more times.

[iamhackergamer]

Man you've just said everything I learned in 1 and a Half year. This is kind-off unfair. But still great video.

[TheVideoNerd]

Brian, I used all of these tips in my last video and my watch time has jumped to 6 minutes instead of the normal 4 minutes average. You're a god! Thank you so much.

[hakanibrahim]

Incredibly generous as always, thank you Brian. What you've covered here will completely turnaround someone's copy, even if they're a complete newbie. Especially loved the testimonial formula (and your mom's flower curtains 😆)

[stormeagle]

The title of the video "Complete Copywriting Tutorial", I couldn't believe this was a complete tutorial in 14 minutes. but Brian is a Master. He has beautifully complied all the points with examples in such a short time. I'm feeling so Knowledge-ful now. :)

[alvarovanegas]

I graduated from advertising and marketing in 1995. This is the same thing that I studied but with different wording, academic revisionism is frequent in every artistic and scientific disciplines. All those tools and great tips you kindly shared, we studied under subliminal advertising, the very core of our careers. Subliminal advertising branchs out into so many tools...

[killy]

I love, I love, I love so much the work you do Brian, I'm a poet and a writer and I wanted to work as a copywriting freelancer because it's the only thing I'm good at, and your videos helped me become better. I really hope that you will keep being so great and continue changing lives of writers. Yes, writing has value, you don't need to be skilled only in sculpting, 3d modelling, photography, filmography. Usually writers are discarded by other people because they think we will end up in dead end jobs or that writing is dead...but we can do it ! I believe we can ! Thank you !

[plumagolden]

Pure gold for us copywriters, all the basics in one short vid with bonuses

[nathanieljosephgutierrez]

I have no idea how copywriting works. After watching this video I have now a broad understanding about copywriting. I highly recommend for people who needs to create an effective copywriting material for their business or project.

[unmiss-com]

Wow. Always great tips. Especially about benefits than features. 75% of people's decisions are emotions and 25% of logic. That’s why it’s important to give the point to open your content and keep reading. Thanks Brian for sharing all of them. I love your blog and your videos.

[dragonarch]

Me: thinks about learning copywriting.

Youtube: here you go.

[Jdngls]

Man! 🤯 There's a lot of gems to unpack from this video! This is like a video Sales Letter about making video Sales letters. Definitely worthy of watching multiple times!

[khushalthelittleartist]

that was really convincing: "what most copywriters don't tell you- copywriting is easy!"