Why Fear is Keeping Your Pricing Projects from Succeeding

Why do some pricing projects fail? It’s not bad data or poor strategy—it’s fear.

As Marshall Lehr, Customer Success Manager at SPARXiQ, explains in this clip, many sales teams hesitate to make pricing adjustments because they’re afraid of the unknown—worried about losing business or upsetting customers. This fear leads to hesitation, often leaving money on the table. 💸

Successful pricing isn’t just about the numbers—it’s about change management. The key is collaboration, data-driven insights, and a structured approach to overcoming hesitation. At SPARXiQ, we help businesses take a confident, strategic approach to pricing, so they can maximize margins without unnecessary risk. 📊

#PricingStrategy #ChangeManagement #B2BSales #SPARXiQ