How To Come Up With A Business Name (Brand Name Ideas, Examples & Strategy)

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Learn how to come up with a business name with these brand name ideas, examples, and strategies.

#brandname #createbrandname #branding #brandstrategy

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By the end of this video, you’ll know how to come up with an epic business name with these brand name ideas, examples, and techniques.

First, you’ll learn why naming a business or brand is one of the most difficult tasks in branding and why entrepreneurs and business owners get it wrong.

Next, you’ll discover the most common business naming mistakes and why designing a company name takes creativity and strategy.

Then, we’ll uncover the characteristics of a great brand name and what the strategic goal of the brand name creation process is.

Next, you’ll learn about the different types of brand names and brand name examples for your inspiration to get some unique brand name ideas.

Finally, you’ll learn how to choose a brand name by using this brand name strategy to create a name for your business.

0:00 How To Come Up With A Business Name (Brand Name Ideas, Examples & Strategy)
2:03 What Is The Goal Of A Brand Name?
2:45 What Makes A Great Brand Name?
3:46 Brand Name Ideas & Examples
3:49 Example #1 Founder
4:04 Example #2 Descriptive
4:22 Example #3 Aligned
4:41 Example #4 Invented
4:58 Example #5 Lexical
5:10 Example #6 Acronym
5:31 Example #7 Geographical
5:57 Step #1 Create Your Buyer Persona
6:24 Step #2 Define Your Differentiator
6:55 Step #3 Brainstorm Keywords
7:35 Step #4 Integrate, Amalgamate & Consolidate
8:16 Step #5 Quality Filter
8:50 Step #6 Real World Application




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Nothing is said about the fact that the name you come up with is in fact already taken for the most of the names you come up with

kirill
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The name Google actually means a number equal to 10 to the 100th power. This relates to Google’s massive collection of information.

aidantmchugh
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Unfortunately, the information provided in this video is not new to me and I am still stuck on creating a brand name. I want to create a brand name so original that it will blow all the competition out of the way. I know that sounds weird to put it that way but that is how I envision it. The issue is that every time I come up with a brand name I love that my friends and family approve of I come to find out someone else already uses that brand name and the domain name for that brand name is either taken or some parked domain name where someone is selling it for $2000 or more. Looks like I am back to the drawing board again. But I appreciate the information. Although I already knew the information presented it is still very good and valuable for those who do not know it already. Thank you for sharing this video!

johnnyr
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if you dont know where to start collecting related words, go through sections of a thesaurus or the entire thing and just write down everything that resonates

kai
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I would come up with thousands of names, but every domain is purchased .... 😢

LithikaDamnodofficial
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You have identified the key issue we have come up against with renaming / rebranding our company (25 employees 25 years) we didn't take the time to write out our Customer Avatar- we have been going off what each of us thinks our customer is, but we haven't compared notes. Next week we will be able to move forward when we go through that exercise. Have you done a video about rebranding/renaming a company after a long time?

bonniehardy
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I found this video to be really good. I listened to it in parts so I could slow down and think things through. You bring a lot of building blocks together and they really are helping me to clarify my brand, my message, and how to distinguish myself for memorability. Thank you!

ceelo
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This strategy is actually very similar to wich I use for logo and identity design. Great content!

caraquedesenha
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Created a brand name before the end of the video.. thanks mate, yo the B.E.S.T

lavytechworld
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I have 2 brands. One name is in the invented category. The other one, I'm not sure if you had a category for. It's a semi-invented product description name crossed with a Geographic name that doesn't outright say the name of my location but is what my location is known for

jennyjumpjump
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Can't believe you know the Coffee Club, but not the more famous QANTAS - Queensland and Northern Territory Aerial Services

HollyOak
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my cousin was in Manchester, I was in Paris

MomoFilmProduction
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My favorite YouTube tutorials are short, sweet and to the point. This is a prime example. Thanks BMA, oh whoops... I mean... uhh.. Brand Master Academy.

relentlessslog
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Google isn't an invented word it's the number 10^100 whitch probably relates to how Google simplified using the vastness of the web

reubenmcmahon
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Really helpful video! It was concise and guided me in exactly the way I needed. Thank you

tanyakaushik
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Brand names have all have an interesting tale to tell

UnwrappingLabels
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This is so helpful, God bless you more.

oluwakemiishola
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What are your thoughts of different language names? and the pronounciation?

mamoboogoro
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Great video! I have watched a lot of videos and this one is the best. Direct and thorough. A video on identifying your target audience would be amazing.

michelehowe
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Better Call Bearded Saul for brand name picking!

batuhankahraman