What Is SEO And How Does It Work? | Search Engine Optimization Tutorial For Beginners | Simplilearn

The video What is SEO and How Does It Work is complete guide by Simplilearn for the beginners willing to learn SEO. In these 25 minutes you will learn in brief about what is digital marketing, components of digital marketing, what is SEO?, some myths about SEO in the industry, why SEO is important?, how search engines work? - Crawling, Indexing and Ranking, what are the types of SEO?- On page SEO, Off page SEO, Technical SEO, essential tools required for best SEO practices

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✅What is Digital Marketing?
Promoting products and services on the online platform using digital technology is called digital marketing. Components of digital marketing includes Search engine optimization (SEO), Social media marketing (SMM), Email marketing, Affiliate marketing, Mobile marketing, Content marketing and Search engine marketing (SEM).

✅What is SEO?
The practice of getting traffic organically through the search results with the help of a search engine is called search engine optimization. It seeks to boost your website's ranking in search engine results pages. Remember that the higher the website ranks in the search results, the more people will see it. It seeks to boost your website's ranking in search engine results pages.

✅Importance of Search Engine Optimization:
1. SEO increases brand awareness
2. Traffic obtained organically is more consistent
3. With SEO, one can reach a large audience to promote products and services
4. SEO builds trust among the audience

✅How Search Engines Works?
Search engines work on three basic steps - Crawling, Indexing and Ranking
1. Crawling: Search engines are hungry for content, and so they send the web spiders, also known as crawlers or robots or search engine bots, to discover new content or any updated content. Content can be an image, webpage, video, or anything else present on the web. This process is known as crawling.
2. Indexing: Soon after discovering content, web spiders start storing the URL of the content into the search index, and this process is known as indexing. Once the content is indexed, it appears in search results for the relevant searches.
3. Ranking: When a user enters a search query, the most relevant results are taken from the index and displayed from most relevant to least relevant on the search result pages. This process is known as ranking.

➡️ About Post Graduate Program In Digital Marketing:
Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.

✅ Key Features
- Simplilearn's JobAssist helps you get noticed by top hiring companies
- Joint Purdue-Simplilearn Digital Marketer Certificate
- Become eligible to be part of the Purdue University Alumni Association
- Masterclasses delivered by Purdue faculty
- Harvard Business Publishing Cases
- Build your website & learn real-world hands-on digital marketing techniques
- Master sessions by Meta Blueprint trainer
- 6-credit transfer for the Purdue Online MS in Communication program
- Meta Certified Digital Marketing Associate exam voucher worth USD $99
- 5 Capstone problem statements and 15+ course-end projects
- 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.

✅ Skills Covered
- Website Creation
- Keyword Research
- Search Engine Optimization
- Search Engine Marketing
- Campaign Management
- Social Media Marketing
- Mobile Marketing
- Content Marketing
- Content Strategy
- Strategies for Paid Campaigns
- Analytics ROI and Evaluation
- AI Automation and Emerging Technology

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