What is SEO and how does it work?

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Are you a website owner or professional looking for ways to drive increased traffic to your website and improve your online presence? Then SEO is an important approach you cannot afford to miss out on.

This video aims to give you an understanding of what SEO is and how it works.

Things explained in the video:
-What is SEO & why is it important?
-How does SEO works?
-What are keywords and backlinks in SEO?
-Why are these search results called organic results?
-What are on-page and off-page SEO?

Why is SEO important?

Search engine optimization (SEO), an important part of digital marketing, refers to optimizing a website to make it rank higher on the Search Engine Results Page (SERPs).

When users enter a query, more than 50% look through the first three results or do not go beyond the first page. Therefore, to increase your visibility and get noticed, you need to rank among the first few SERPs results.

If you aren’t present on the first page, your website may be non-existent for many users.
SEO (Search Engine Optimization) increases the visibility of a website, which can lead to more traffic and conversions. You can build credibility and trust with your audience, making SEO a pivotal part of a digital marketing strategy.

Search results cover more digital real estate, appear more credible to savvy searchers, and receive more clicks than paid advertisements.

Additionally, SEO is a low-cost channel that helps you attract high-quality visitors to your site, which can increase valuable conversions.

Timestamps
00:00:00 Introduction
00:00:22 What is SEO And How Does it Work
00:02:01 Why SEO is Important
00:04:00 Organic Search Listing
00:04:22 On-site and off-site SEO
00:05:16 Conclusion

Additional SEO Tutorials and Resources

About us

At Bluehost, we empower people to fully harness the web. We are committed to supporting small businesses, whether you are just starting out or a professional.

Recommended by the world's largest content management system, WordPress, we turn ideas into businesses with an intuitive dashboard and tools that make it easy for users to build, grow and scale their online presence!

You can even connect with us on:

#whatisseo #whatisseoandhowdoesitwork #whatisseoandwhyisitimportant #whatisseoforbeginners #bluehost

[NathanYoungLibrary]

Here from 2019 to say this is still one of the best breakdown videos on SEO and why people do it.

[phaobi]

At first i knew only the full form of SEO but now i've known 50% of it and that's cos of your video... Thanks alot and alot for the precious explaination....Love you and God Bless you always....!!!!

[spookseo]

The tutorial's basic but boy is it important! We should never disregard these basic tutorials as it helps you get a better understanding of how the whole SEO ballgame really works. As an important note, be very careful with whom you'll learn your SEO basics since there are TONS of mis information there about SEO.

[rosewright]

Judy Campbell*All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.*

[jaibharathtiragabatti]

SEO foundation principles never change. Even its 5 years, this video carries the basic foundation principle on which SEO works. These principles never change.

[mukeshvaviya]

It is very good video to learn about SEO. By watching this video you can learn about how to increase your google rank very easily.

[Amplify-roi]

We always say SEO is a little bit art, a little bit science, and a little bit pepper. There is an X-Factor that only comes with experience.

[Philippineoutsourcers]

Understanding basic SEO is important to become and expert SEO. Thanks for sharing the video

[jaydipujainiya]

Good explanation with animation effects. :)

Thank you so much Bluehost and Specially SEO expert who delivering.

[alexuziel]

this was the most brilliant and easy to understand explanation of seo for a beginner that i imagine is possible. awesome.

[vijaydhanoji]

this is helps to build business website. and this video helps to learn how to make your website top in the search engines.

[EliteMarketLnks]

This is an excellent overview about SEO! Thanks!

[Martommedia]

Fantastic and simple video to understand SEO...

[dogsandcatsgohollywood]

Clean, concise and UNDERSTANDABLE. Thank you.

[LARRYUMEKA]

SEO is a powerful strategy for getting your site seen! Thanks for sharing!

[warrenr.]

Thank you Paul ad Bluehost team. This video is really easy to understand. Clear and simple explanation.

[Digitalsalesdevelopment]

Short but conscise! Search engine optimization is the bomb!

[IreshDissanayakaM]

Yay! I understood it. Thank you for the simple and perfect explanation.

[greenwax]

appreciate the hard work, graphics, and script dialogue you guys put into the video so dummies like me can better understand how it all comes together!!

[sivarathna]

Very nice explanation with explicit details. Keep up the good work!