SEO Basics: What is SEO and Why is it Important? [SEO Course by Ahrefs]

In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.

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Additional SEO Resources

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This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.

The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.

So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.

SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.

If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.

So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.

Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?

Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.

You’ll find out what they are in the video.

To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation, and its ranking algorithm in the video.

Timestamps:

1:37 What is SEO
3:40 How Google works
4:37 Google’s ranking factors

#seobasics #seo #whatisseo

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STAY TUNED:

[nori_tutor]

Wow, the video itself seemed a little bit complicated in some parts for me in the beginning, but for all of you who don't know anything about this subject and are just getting started, don't freak out, I took the time to take as many notes as I needed on my laptop, organizing everything and looking for some words I didn't understand the meaning, for example: "query", "Index", "Search intent", and so on. And I understood everything! really really well, so have patience, search outside of the video, take notes, and you will nail it :)

[swissbang]

Hi, i'm very new to SEO. But I think probably this is what I wanted to do my whole life. A quite interested and joyful work station.

[Vuzyhs]

I must say, these videos are authentic and informative

[muhammadmusa-lmyf]

I AM GOING TO IMPROVE MY WEBSITE SEO AFTER DOING THIS COURSE IS
VERY INFORMATIVE, THANK YOU FOR MAKING THE MASSIVE CONTENT FOR US AND HELPING US TO IMPROVE WEBSITE SEO

[shubham_butola]

A new series... hope it will teach us a lot.... generally peoples ignores fundaments and focus on the advanced things and they fails

[joshuawash]

great teacher. always respect him. Love from Pakistan

[gazalkalra]

Very informative and decent way to explain. deserves millions of subscribers

[henrythomas]

Thanks for all the detailed information you have provided in this video. I like your way of explaining every point. Keep sharing such great videos in the future also.

[elianasmith]

A decent enlightening post that you have shared and appreciate your work for sharing the data. I value your endeavours and all the best. Praise your work and continue sharing your data.

[HappyBeingWeirdish]

Thank you so much for the amazing value Ahref's !!

[ashish]

absolutely fabulous introduction. Loved it. I am excited to complete the complete play list.

[digitalfarhanbajrai]

Thanks Sam, great content. Highly valuable.

[UttamKumar-tksl]

Thanks for giving SEO beginners tutorial 🙏

[muhilarasan]

Nice video, especially the library example❤, in past, I have no idea how to explain seo to others, now I would use this example for explaining 'what is seo?' to my family and friends. Great job sir.

[Lolikuki-g]

Wow amazing information I am completely new to this concept but you explained it so well it makes so much sense. Thank you 😊

[meryamle]

Right on time! I really needed this 😍 Thank 🙏

[samarkhalil]

Many thanx that is sooo useful &easy to under stand .🙏

[arsalanahmed]

Very informative. Thanks for creating such amazing content for SEOs.

[fildyb]

I found those videos through your SEO training course, would you mind very much adding a written version of each video in your course? I much prefer to read than to watch videos, so for now I've stuck to reading articles on your site instead.

[amjadjudeh]

Correlation doesn't equal causation!
Just because a top ranking page has many backlinks, it doesn't mean that it ranked because of the links.
I never built links, and I have many pages on different sites that ranked, and then, acquired links as a result.
Backlinks still matter and might help with competitive keywords, but they are not crucial for other keywords. You try to make it sound as if backlinks are always necessary, while the truth is that their importance rise with the difficulty of the keyword, and they become really a waste of time and effort as the difficulty goes lower to the extent that your time is better invested in doing something else.