The ONLY Video You Need To Understand SEO

What is seo? This is the second lesson of my free SEO course called SEO Unlocked. Today I'm going to be going over SEO and why it's important. Did you know that 93% of online experiences start with a search engine? You may think, "All right, there are these search engines out there." "Yeah, sure we know Google." But for a minute, just think about how many times you go on Google or search, or YouTube and search, or Kayak and look for hotels or flights, there are search engines all around us and we're constantly using them. Before we get started into going over SEO, there are a few things I wanted to cover: There's a lot of people saying false information out there, so I wanted to play a little fun little game called Fact or Fiction.

RESOURCES & LINKS:
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The first one: My industry is too hard to get ranked in.
Second one: Only big companies can do well on Google. Then I always hear, the more pages I have, the better.

Now let's go over all five of them.

The first one: It doesn't matter what industry you're in, you can always rank on Google.

Now, of course, creating an account on Google Search Console and submitting your sitemap isn't a bad thing to do. And you don't need to spend a ton of money to win online, and that's why I started to get into SEO.

There are three main keys that you really need to understand if you want to win online.

The first is, why is SEO so important? Look, SEO's a process of optimizing any given search word, or term, for a search engine on your site. So no matter what time of the day or what country people are in, when they're searching, you can be found, you're getting that traffic, and some of it will end up converting into sales.

The next key to winning online is choosing your battleground. They dominate search on all landscapes. So when you look at the desktop, they're an estimated 4.5 billion active internet users, and Google's search share for desktop is 87%. That's roughly 8.7 out of 10! That's an amazing result.

And just being on there isn't enough. Your position is everything! Over 31.7% of people click on position one, according to Advanced Web Ranking.

The third key, which is unlocking the SEO factors to win online.

One of them is Page Speed. For every second delay means roughly 7% reduction in conversions, according to HubSpot. So you want to make sure your site loads fast.

The next thing I want you to look at is Mobile User Experience. Look, the number of people that are using mobile devices is continually going up. So much so that Google has a mobile-first index.

The next factor that I want you to look at is Topical Content. The more detail that you go into on each page around the same topic, the better you're going to end up ranking. Versus if you go really broad and cover a lot of random topics, but you don't go in-depth on all of them.

Another factor and this is from Ahrefs, it's all about URL Length. The longer your URL length, the lower your rankings are. So you want to keep your URL short and to the point.

Another thing to look at is Content Length. Generally speaking, the longer your content, the more social shares you're going to end up getting, the better you're going to end up doing.

Backlinks are another big factor. And as you can see from this chart by Ahrefs, backlinks have more of an impact on your rankings than On-page SEO; that's getting sites to link to you, it's super important.

And one thing that very few SEO's looks at is the power of brand and user signals. The ex-CEO of Google once said, "Brands are the solution, not the problem." "Brands are how you sort out the cesspool."

These days security is a big issue as well, so you want to make sure you're using an SSL Certificate, so that way you get that HTTPS. Because when people go to your website and you're not using SSL, you're more likely to get a warning.

00:00 - Introduction
00:43 - Fact Or Fiction ( Before we Get To Start )
01:58 - Check Out What You Get By The End Of this Video
02:08 - The 3 Keys To Win Online - Key 1 - Why Is SEO Important?
03:07 - Top 5 Reasons Whys SEO Is So Important
03:37 - Key 2 - Choosing Your Battleground
05:25 - Key 3 - Unlock The SEO Factors
07:00 - Looking For The Holy Grail Of SEO ( 8 Factors )
09:44 - Things To Do Before The Next Lesson

#SEO #NeilPatel #DigitalMarketing

[neilpatel]

Want More Traffic, Leads, and Sales? Go Here: Npdigital.com

[fdfdf]

I love the fact that you're giving this course for free when people are charging $ 500+ for this. Thank you.

[yakovbenefraim]

I recently started using 3 of your products: WP Rocket + RocketCDN and payable version of Ubersuggests.
All of them are very helpful, well designed and well supported.

Using Ubersuggest (payable versiom) for a month gives me good positive results. I'm so excited!
I was able to clean and restruct my site in proper way

And on top of that - Unlocked SEO FREE!!!! COURSE.
You're on right track, Neil. Keep going !
THANK YOU AND YOUR PROMISSING TEAM!

[MirAzadYT]

What I learnt is that if you are learning anything from a person who had done nothing actually and teaching you to do something then you are only learning to waste your time but if you are just seeing photo of a person who had done lot that will also teach you something which had value
Nell Patel is an existing example.
Thankyou Nell Patel ❤️

[TheBinaryIQ]

Wow. It started already. I was getting my notepad ready for tomorrow. Thank you Neil. You rock man! Hope my YouTube channel and website will start getting more visitors. Cheers!

[ibbansah]

I have put on my notification and won’t miss a video. I am a blogger and I just started my YouTube channel. Your lessons are very useful and I have transformed greatly as a blogger and hoping to do so as a YouTuber too.

[darkangel]

Neil I am so new to SEO and being on lockdown actually I have not been asked to return to work. I am 31 and although there are fears I have decided to switch careers and go on this path, I am learning a lot. Thank you so much for sharing your knowledge.

[parkergladys]

The fact that I'm not paying for this important yet valuable information is commendable on your part. "Give, Give, Give...." I'll do just that whenever I can 😊. Thank you!

[poojaraval]

I am so excited to learn further with Neil patel ... Thank you so much sir 🙏 this is like a dream that your are providing free seo course.., . Thanks again 😊👍 hope you are well... Be safe and healthy and God bless You 🙏

[dovetalerwoodcraft]

Thank you very much for offering these SEO Unlocked videos. As a one-person start-up, I don't yet have the budget for my own marketer or even online courses. Your information is extremely helpful! I know you're in this for the long haul if you're willing to help others like this... knowing that this good karma will come back to you 1000-fold. Thanks again!

[aliification]

I'have been waiting for a SEO course like this for weeks. Thanks for making it free. Even on udemy the courses arent as great as this one and most of them are theoretical.

[PassiveIncomeTom]

*SEO has been great for me. It really helps when I put my blog together.* 👍

[sumantkumar]

Hello Mr. Patel, I Recently Started Learning about Digital Marketing & SEO as well But the thing is There is no such PDFs are there on your site which you have told to download in this video or I'm not able to find it out, Kindly Help me to get over from this Problem.

[pauljackways]

Neil, I'm starting an insurance lead generation company, and the CPC of any relevant keywords are over $30. I think there are exceptions to your checklist for the insurance industry. For some keywords, it's more expensive than direct marketing commissions. given we aren't aninsurance brokerage or provider, we literally can't compete. their margins are literally like 10x greater than ours.

[sagarmalik]

One thing I want to say about you is that you are the best. Keep going and growing. I and following you from last year and since then I have watched almost all of the videos. Thanks again

[CarsSupercars]

In 10 minutes you covered everything to start with SEO. You're the best.🤘🙏🤩😊

[ChanKe]

I love this! You made it so much easier to understand. When I do powerpoints I am everywhere on my words as well I repeat myself over and over. I love this content. Thanks Neil!

[AustraliasFutureItdependsonyou]

Hi, thank you for the time making this video. Can you assist with the following, I cannot find the three resources in the training section mentioned at the end of this video?

[wuildertorres]

I have been following you for a while now. Finally, I have decided to take some action. One question that I have now that I see your Blog is that they are all videos, is that the best way to go about Blogs? Do regular content blogs still work? Thanks for your humbleness and help. I hope it multiplies your sales.

[shivamroy]

I am looking forward to this journey.. The video is really informative and interesting as well.

Sir can you suggest a better hosting to get started.. I am a newbie and looking to make blogging as a career.

It would be beneficial if you can suggest me a good hosting.. I'm confused with Bluehost and hostinger.. I mean the shared hosting plans.

Again an amazing video.. Jumping to the next video 👍🏻. . You're the best