The Account Manager vs. Project Manager — Who Does What And What Do I Need?

SCALING YOUR MARKETING AGENCY // AGENCY LIFE // DIGITAL MARKETING AGENCY TIPS // CLIENT MANAGEMENT // ACCOUNT MANAGEMENT // CLIENT ONBOARDING // BUSINESS // ACCOUNT MANAGER // CLIENT // AGENCY // ROLE// HIRING// PROJECT MANAGER // The Account Manager vs. Project Manager — Who Does What And What Do I Need?

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In this episode, we're identifying who YOU need inside your agency—an Account Manager or Project Manager.

Simply put, an Account Manager is responsible for keeping the client happy. How do they do that?

→ By being super proactive with communication and project updates.
→ Providing strong hand-holding for the entire process.
→ Keeping the team aware of project stages and where the client is at.

... all while ensuring everything is operating smoothly from both sides.

You're right— there's a lot of overlap between Account Managers and Project Managers.

So, what is the intersection between account management and project management?

We always say, look at what your scope is. What are you doing for clients? A lot of our agencies don't have hundreds of clients. In which case, having one person in this role – and I know it sounds like a unicorn – is possible 🦄

A single person in such a role, doing both client management and project management, does make sense. After all, an Account Manager needs to be across projects to keep their clients happy.

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Have you been thinking of hiring a client account manager for your growing marketing agency? Hiring a team doesn't have to be stressful or risky—but you should hire someone who's capable and trained up! Let us be your guide! I'll show you the right steps on how to get started:

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