4 Powerful Marketing Tactics to Transform Your Photography Business

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Discover 4 powerful marketing tactics to transform your photography business and attract more clients. In this video, Sarah Petty shares her top marketing strategies, honed from over 25 years of experience in the photography industry, that will help you stand out, boost sales, and build the business of your dreams. Whether you're a seasoned photographer or just starting out, these tips are essential for your success. Join us as we explore branding, social media, value-added services, and more.

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ABOUT ME:

Hi, I’m Sarah. I don’t just teach the boutique business model, I still actively use it every single day in my own photography business!

This stuff isn’t fluff or outdated theory. It's real life. 24 years, a New York Times bestselling book, and thousands of clients later, you could say I know my way around a photography studio (a 12,000 square foot studio with its own volleyball court, in fact!)

I'm in a cornfield in Central Illinois. If I can do it, you can, too!

After working as a marketing director at a top regional ad agency, and in marketing at Coca-Cola Enterprises, I decided something had to give if I wanted to spend more time with my young family. I opened my first photography studio 2 weeks before 9-11, as the economy fell apart, with 3 kids under 3 years old (busy mamas, I see you). I quickly discovered that my newfound photography business was eating up all my time and mental energy (sound familiar?) I was on the verge of burnout, unsure how to make a real profit using a broken business model where I was giving it all away

It wasn’t until I married my skill for marketing with my knack for photography that everything changed.

By turning my work into heirloom-quality wall art my clients cherished forever.

I got my life back and showed up to work each day as the best version of myself. And guess what? My dream clients and family both benefited.

Now I serve hundreds of my own clients and teach students like you how to market your business and get dreamboat clients who happily invest thousands for your custom artwork (wall art, books, albums, etc).

If I can do it from my studio in the middle of a cornfield in Central Illinois, you can do it anywhere.

And the best part is, you don’t even need a studio.

Whether you’re looking to take your photography business full-time or simply make good money on a very part-time basis so you can contribute to your family financially and be your best self, we’ve got something for you.