Types of Self Discrepancies and Reactions

In this video we cover:
1. Self-Discrepancy Theory
a. ideal standards vs. ought standards
b. Ideal-discrepancies vs. ought discrepancies
c. Ways of reacting to ideal- and ought-discrepancies
2. Compensatory Consumer Behavior Model
a. Resolution tactics
i. Resolving discrepancies
ii. Symbolic self-completion
b. Avoidance tactics
i. Escape
ii. Dissociation
c. Alternative tactics
i. Fluid compensation