Pancake Packaging Design | FULL DESIGN PROCESS (Pt. 1)

We’re designing a completely custom, professional Packaging Design just like it was for a real client!

This is Part 1 of 3 in a series where we are designing the packaging for an old-fashioned Pancake Mix brand.

I’m going to give you an in-depth walkthrough of my design process such as:
0:00 - Intro
1:48 - Coming up with Concepts
3:52 - Laying out Information
4:59 - Sourcing Graphic Assets
7:06 - Creating Custom Typography
10:10 - Designing Icons
14:01 - Advanced Photo Manipulation to build a Scene
23:01 - Color Correction and Grading

Work Request
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Critique Request
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Instagram: @thebrandonshepherd
Twitter: @bransshep

(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)

[deboraagnes]

I dont realize that i’ve been watching this for almost 30 minutes without even getting bored

[JuxtapositionRed]

Someone called you the Bob Ross of photoshop, and I couldn't agree more. Your videos are so relaxing and informative, 25 minutes feels like 5. Cant wait for the next upload!

[foxcatcher]

Hands down the most informative design process channel out there

[nuadu]

This popped up on my feed randomly and I can't stop watching your videos. I'm not even into designing myself, but it's just so entertaining!

[chameleon]

You've taught me more in one video than my teachers have taught me in a semester! Amazing and informative video!

[BrandonShep]

Hey guys, some of you wanted a project that I went a little deeper into my process on, so I've been working for the past couple of weeks on this new in-depth video series! Would love to know what you think about this style of video. It's a little longer than normal, so I hope that's okay.

Don't forget to share this series with someone who could benefit from it!

[elijahmarshall]

One thing I notice is that when the package is opened the logo is cut in half. Other than that though this is such a great break down video.

[KGohill]

just blown away at the mastery of your craft. Your talk-through of WHY you are doing things point/highlights/shadows) is where the knowledge nuggets are for me. Don't stop!

[alveakoh]

The design honestly looks like a game poster. It's so detailed and refreshing in the eyes. I mean delicious.

[jayen]

I have been in a design rut for awhile now, seriously like on the brink of quitting design altogether…but after coming across your video randomly, you made me fall in love with the art all over again, thank you! I now want to learn more and be a better designer!

[squatsby]

Every time I thought you were getting close to something finished you kept going! But just getting better and better. This was incredible to watch

[stevenreubenstone]

This might be the most satisfying video ive ever watched

[JoshChamberlainNZ]

Brandon, your tutorials are a game changer! Clear and concise breakdown – love your work.

[_what._.]

You're such an amazing YouTuber
Package designing is one of my many passions, and you give me so much inspiration ! 💙💙

[ellifsyaa]

19:00 Yes I’m glad ur contrasting theme!! Also strawberries and white chocolate just work, same with blueberries and syrup

[OfficialFootyXEditzTM]

Bro this guy is crazy, i have never seen somebody use photoshop like this. W Brandon 👏👏👏

[guywhokeepsafish]

please never stop making these videos. i learn a whole lot and they are hella enjoyable too

[thekidveto]

I’m not even a designer and I love when you do these vids

[luisfnogueira]

Thanks for your videos. I’m a senior graphic designer/art director and sometimes we just forget why did we choose that carreer in the first place. Refreshing and revigorating, you make me wanna do better at work

[whiteboyflqt]

In my trade, I had to design a logo for a hypothetical brand. I like to think this channel helped me understand hierarchy in design when it came to that project. I’m not even a graphic designer yet I’ve sat through this series in full multiple times lmao. You’re amazing, Mr. Shepherd