7 Marketing Trends to Help you DOMINATE Social Media in 2023

Out of all the marketing spaces out there, social media is the one that changes the most every year, and it changes so drastically. And look, if you're going to follow advice from one or two years ago, it's not really going to work in the future. Today I'm going to break down seven marketing trends that'll help you dominate social media in 2022.

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So what's the big first big change? It's, Stories, are going to continually grow.

According to Hootsuite, 64% of marketers either have already incorporated Instagram Stories into their strategies, or plan to. So you need to really get into Stories.

Even YouTube has recently added Stories to its platform. And it's going to be something that the default on all social platforms that come about, even the new ones that emerge that haven't launched yet, everyone's going to be into Stories. So make sure that you're leveraging them, and you can use the same story for all the platforms out there, so it'll just be more efficient for you.

The second trend, niche platforms are going to take off.

Look, Facebook's big, Instagram's big, they've dominated a lot of the social channels in the last few years. But platforms like TikTok are taking off at record rates for youth communities.

Business platforms like LinkedIn do really well for the B2B category, or the business world.

There's all these niche platforms that are coming about. Some of them are old, some of them you heard about, but more people are really going into these niche communities.

Just like Pinterest is really good for interior decoration, and really good if you're targeting the female demographics. So you need to look at these niche networks, and not just push them out and be like, oh, no one's on Pinterest, it's not that popular. It's still a multibillion-dollar publicly traded company.

If you're not paying attention to these niche channels, you're not going to do well. And here's the thing, if you already created content for one of them, you can repurpose that content and put it out everywhere, right? Just look at all the channels out there.

The third trend, there's a new push for social commerce.

See, at my ad agency, we get a lot of people talking to us, being like, "I'm doing e-commerce, were doing really well "on Facebook ads and Instagram ads, "we want to now get into Google adverts." This is the opposite, years ago it used to be people like, "I started with Google adverts, "now I want to figure out Facebook." People are now starting with Facebook and social ads, because social commerce is so big when it comes to Instagram. There's all these companies build off of Instagram and social media.

The fourth trend, augmented reality is going to be more prevalent.

Now, this stuff hasn't taken off yet, but you see Snapchat really pushing hard on this, Facebook's pushing hard on this, and although it's not fully there, it's going to become more and more popular in the future.

The fifth big trend is a rise of regulatory control.

Look, there's so much privacy information that we're all concerned about, you bet the government's going to step in. So you need to be more careful with the data that you're pushing out, what you're collecting on people, because last thing you want to do is breach any of these rules. And it's not just on a country by country basis, now in certain regions, like the United States, each state has their own rules when it comes to privacy.

The sixth trend, technology adoption will take off.

We're now in a role where video is everything. Video is going to become more popular than text-based stuff, everyone's going to want video-based content, because they have these mobile devices, and they have these broadband networks that are coming into place, where videos just happens so fast it's just going to become the norm.

And that gets me into the seventh trend. Video content will dominate any other form of content.

If you have text-based content, you've already found on Facebook, doesn't do as well as video-based. But it's not just Facebook, all the other networks from LinkedIn to TikTok, to them wanting live video, this is all going to take off.

#SocialMedia #NeilPatel #DigitalMarketing

[LesterDiaz]

Great video Neil, I managed multiple Facebook pages with hundreds of thousands of followers and video keeps being the #1 content tool that continues to over perform in all platforms. I would say it's important to experiment with your content on social media because what used to work in 2013-2017 does not longer work for growth.

[unmiss-com]

I love social media promotion even more than SEO.
It's weird because my agency provides SEO service.
However, when I create my English website - I stuck with one point - I need to get related connections on social media in order to provide link building.
I started to gain followers on Twitter, Linkedin, Facebook and YouTube.
For a few months, I got over 8, 000 followers alone.
Today, I don't do it for SEO purposes anymore.
Over 3 billion people are using social media for more than 30 minutes every day.
This channel gives a lot of sales as well as other marketing channels.
I only use two simple tricks:
- publishing a lot of valuable content that helps people
- commenting influencers' posts to bring additional value.
There are no other tricks.
I'm talking a lot about this on my channel.

[giraffe]

Hi Neil, firstly thanks so much for showing up consistently and providing us with true value and for free.

I am in Perth and want to do more video but currently caught up with the video not being good enough in my point of view.

I understand it take practice and patience.

How did you start off in video and how would you recommend for me to be more natural in speaking in front of a camera.

Thanks in advance, Alex

[evdollar]

My first time commenting, but I have been watching your videos for about 6 months. Thank you for all of the valuable information you provide Neil. Best wishes

[JosephJujnovich]

Sup Neil, good content esp. regarding VR. Just a tip ;-) a bit more compression and normalisation on your audio track would be appreciated. The next autoplay video (not yours) nearly blew my eardrums out cos I had to turn yours up by so much lol <3

[scientifichindi]

Hey Neil if you are getting a product for $50 on Amazon and same product from Walmart for $40 and $5 shipping i.e. total $45 and one day delayed delivery from Amazon delivery which store will choose and why?

[chathurangaabeyawardana]

Hey Neil, greatestful for you so much as you sharing great content with us. By the way i wanna make sure that if I pay other facebook pages to share or repost my video content rather than facebook ads, make more traction into my page or not ?

[karthickks]

Hi Neil, I would like to run Facebook ads based on Keywords for Example when a user searches in Google my Ads in Facebook needs to be displayed is it possible? Or how relevant my Facebook ads will reaches to correct audience? in Detailed Targeting am unable to get the proper interests.


Please Help us on this.

[liaml]

Hi Neil, can I have your take on marketing on TikTok since it's on the rise globally? What types of mobile apps do you think would succeed in getting traffic from TikTok ads? thank you.

[KaranSingh-doue]

hi Neil
thanks for giving us true knowledge

[austinfleming]

Great video! What would be an effective way to stay up-to-date with all these niche platforms?

[edvarddamgaard]

Can you tell us how to optimize a website for new Google E-A-T?

[voltairepabustan]

This was really useful. Thanks, Neil!

[jenniferhurd]

Is there any way to find out the budget on Facebook campaign of any competitor.

[prachinarang]

Amazing video Neil! I have a question, in what ways would Tik Tok have an upper hand over Fb, Insta, Youtube?

[ByAkshay]

Thankyou sir this is very useful can you please tell me more about e-commerce or suggest any video that can explain it

[theranasaini]

Thanks for posting this Neil- it's very informative!

[goldtraplaw]

I really enjoyed this. Question: You talked about repurposing. I have a number of video's on my YouTube channel. I post them to FB. Are you saying post the same videos to multiple social network channels? Thanks

[DomAviationChannel]

Watched it 3 times because the goldfish effect 🐠

[patriciamasius]

Thank you again Neil for sharing so much value!!! 😄😄😄