Top 12 Tips for Marketing to Consumers from CMOs | Connections with Sarah Franklin | Salesforce

#Salesforce #Connections

Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers.

00:00 - Tip #1: Focus on human to human connection
00:20 - Tip #2: Deepen the connection between brand and consumer
00:36 - Tip #3: Remember the "3 C's"
01:05 - Tip #4: Unite around one marketing organization
01:47 - Tip #5: Create personalized experiences
02:35 - Tip #6: Get to know product management
03:02 - Tip #7: Fail fast and learn from data
03:36 - Tip #8: Metaverse will allow for hyper-targeted personalization
04:18 - Tip #9: Lead by informing where marketing is going
04:45 - Tip #10: Assemble the right team
05:15 - Tip #11: Diversity is key
05:55 - Tip #12: Strive for television-quality storytelling

Learn more about Salesforce:

About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.