How to use Storytelling in Your Marketing Strategy

In this intro to our free certification, HubSpot will cover How to use the power of storytelling in your business's marketing content strategy:

Everyone loves a great story. People want to feel connected to a group, to belong. Stories give you a reason to communicate and relate; stories are stimulating and give you something to believe in; stories make you feel better, smarter, safer, or even loved. Business storytelling is similar. It’s about creating alignment between your business and your prospects and customers. But telling your brand’s story is more than what you write on your website, your blog, or even social media. It’s your value and your mission, and how you communicate that consistently to your audience - wherever they are.

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About HubSpot:
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of a Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.

HubSpot Academy is a worldwide leader in free online training for inbound marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.

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[OviGomy]

Why does the video only have 3000 views? The content is amazing.

[ChHamidsherazKabaddar]

It's really premium type of content. I have watched these types videos on hubspot, but I was not able to understand the Importance of Storytelling in Content creation, but Now I understood that, without storytelling, there's no engagement, no value for audiences, and no leads if our business is based on Digital Content Creation. Thanks for this valuable video.❤

[jaideepshinde]

Thank you so much for this value loaded video lesson! ❤

[Lilmissgurung]

This was so helpful. Wonderfully refreshing too! Thank you so much ❤️

[tumaimeroiti]

Hubspot and the team add so much value. Thank you!

[pragathivamshi]

this video is a true honest piece of content

[formuladone]

What a great video - love this topic and so good!

[shubhambhat]

Very useful. Always been a fan of the way you guys build up your content to teach. Kudos!

[StarInnAcademy]

Thanks for sharing these amazing tips mam😍

[StarInnAcademy]

Thanks for sharing this useful information

[TrentKennelly]

This video is on point! Storytelling is beyond valuable in any facet of life, not least of all - SALES! Haha

[StarInnAcademy]

The whole Story is as much sweet as you are 😍

[MrFred]

Well told but it's actually not true. "Why" has its place. But ask a psychologist and they will tell you people view life through three lenses in a sequence. The first lens is "What": as in What to focus on. The second is "What" things mean - this is where WHY comes in. It relates to meaning. And finally: What action to take - this is the HOW. SO even though Simon Sinek has gained great popularity for his "golden Circle" concept, it actually doesn't work in the real world. The correct sequence is WHAT, WHY, HOW... not WHY, HOW, WHAT. Your own video bears testament to this. You started with a headline that tells the WHAT - a video about how to use storytelling in your marketing. Your opening question is: WHAT do you need to tell a great story? YOU didn't start with why. SO how do you tell your company story? You start with WHAT you do... and then you tell them why. Start with WHAT. To all the business owners who are starting with WHY -- this is a mistake and explains why you're not getting the results you want. Start with WHAT you're going to do for your customers, patients, or clients. Don't start with your why.

[nitingupta]

Great video. Maybe you guys can have some light music in the background, should make the videos more engaging.

[boncha]

What medium is the best? Writing out a story and putting on your website? Sit infront of a camera and film yourself telling a story? What other mediums can be used with this type of storytelling?

[ifoodieTV]

Can the story be an AD? But it be very non ad ADVERTISING. More like Guerilla Marketing

[maartenmulderNL]

Please stop using autocue. It looks unnatural