The Power of Habit: How Target Knows You Better Than You Do

At the BRITE '13 Conference, Charles Duhigg, award-winning New York Times writer and author of "The Power of Habit", discusses scientific discoveries that explain why habits exist and how they can be changed. He then details how companies, like Target, study employee and customers' behaviors to develop insights that can help them connect with customers and build their business.

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.