Demystifying Data in Programmatic Media - 2018 iProspect Client Summit

It’s nothing new; advertising budgets are down, but expectations are higher than ever. Adtech platforms are constantly touting best-in-class data and proprietary offerings, but how can advertisers balance efficiency and accuracy when it comes to data usage? In this Insight Lab, learn what really goes into third-party data segments, and how the marriage of data and messaging will enable organic, personalized conversations with consumers, and unleash the power of programmatic media.

Presented by
Dillon Lockett, VP Head of Display, iProspect
Melissa Watson, Senior Director, Display, iProspect