Demystifying Intent data

70% of B2B marketers planned to use Intent data according to DemandGen Report. Although, it still makes some B2B marketers say ‘hmmm’.

But it doesn't have to be that complicated.

In this conversation, Nirosha and Millie will break down the myths and mysteries surrounding Intent data. They will discuss:

· What it is and why you should use it
· How to use Intent data for quick wins
· The most common missteps when starting