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Demystifying Connected TV and Digital Media
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Demystifying Connected TV and Digital Media: Leveraging Customer Data and Analytics to Plan and Buy Media For Your Trade Area - Sponsored by Deliver Media
Franchisees lack the resources to apply advanced analytics to drive their TV and digital media buys' performance. This session will provide an overview of using the techniques leveraged by Fortune 500 brands to your franchise. This session will dive into leveraging customer data, advanced analytics, and advertising technology to maximize a franchisees digital and connected tv media buying.
Franchisees lack the resources to apply advanced analytics to drive their TV and digital media buys' performance. This session will provide an overview of using the techniques leveraged by Fortune 500 brands to your franchise. This session will dive into leveraging customer data, advanced analytics, and advertising technology to maximize a franchisees digital and connected tv media buying.
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