Redesigning Your Logos! (Bad Logo?) 🤷‍♂️ Ep3

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This video has captions available in English, हिन्दी, Deutsch and Español!

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📋 Timestamps

00:00 Intro
00:40 Beans by u/PinhoDesigner
02:43 Sketching on the iPad using Procreate
05:18 Vectoring in Adobe Illustrator
09:19 Presentation & Pattern Design
10:18 Placing the Logo on to a mock-up
12:22 Outro

[kakschoen]

I think what makes the 'A' appealing here, is that it reminds us of the 'N' of Nespresso. It's interesting to see this subconscious bias, because otherwise I don't really like putting too much emphasis on a letter other than the first in a logo.

[raicyceprine]

I really like the bold look on the original logo, it's not cliche yet it still fits. But it's also nice to see different perspective from your work and sharing us your thought process even with the limited time you have. 10/10 content🤘

[alixghandour]

I love what you've done with the logo and packaging. Although the S looked like it needed more work. I especially liked what you had at 10:02 of the circles behind the logo. The cup in black and gold definitely gives that luxurious feel!

[HHMyriam]

Very cool redesign! But am I the only one who thinks it looks like the Nespresso logo? 🤔 The wave of the A, the font and the colors are very similar!

[danieleee]

Nice job Will👌 I love seeing your creative process and the way you solve problems. The detail of the "A" is super successful in my opinion, it recalls the line present in the coffee beans with softness and luxury. Well done😉

[Siikapelle]

Loved the logo, not the circles especially when you added second set of those, doesn't look like luxury to me. Overall great work from a pro of course

[Cyanide]

I'm just a beginner in graphic design, I may be wrong but the "A" looks cliche to me, I've seen that type of curve many times maybe on some beauty brand logos idk...I really liked the other letters you created.

[TheRyanAnding]

I really like the brand pattern idea, using an elegant/abstract coffee stain. The execution does feel like a premium coffee brand, awesome work!

[johnsteed]

Big improvement Will, well done. As an (almost) retired designer starting in 1972, seeing your 12 string reminds me of when I cut a pad off my finger, before computers were invented, when scalpels were a vital tool. I was cutting some bromide type on my board to be pasted onto the artwork with a steel rule and I was distracted and looked up, slicing the pad off my index finger. No pain amazingly, but took me a while to build up a new one even on my 12 string, which still have.

[cebouls]

I don´t know if it´s just me, but what i remember looking at this redesign, and also a lot of coffee brands, is hair products, hair cosmetics. The waves, the black and gold. IDK but i feel this way with some coffee brands. But the redesign is beautiful.

[jackii]

A good tip for tracking that I learnt off of a typography god was to flip the type upside down and look at it in the form of shapes rather than as type. Simple but extremely effective.

[helvetica-bold]

I liked the original mockups way more.

[xnajx]

It wasn't easy pressing the purchase button on Envato Elements but it's worth it if you're a designer. I thought to myself that I probably wouldn't use most of the content but the more I use it, the more I have used more parts of the subscription. Takes the hassle away from looking on multiple sites for images, mockups and other assets. If you compare it to the Adobe alternative it's pretty cheap. Thanks Will.

[AgiiTV]

This kinda reminded me of Zimri Mayfield’s older videos, i loved them and loved this too!

[jotsky]

I really like the original colours, mock-ups and style of text the first person used. 🤷🏼‍♂️ might just be me but i think i’m more of a fan of the first logo.

[FLVXVLF]

Wow I love this design! It looked great but once it was placed on the mockup, it immediately sold it! So good! 👏🏼

[genkara]

I don't get how others are saying it looks similar to the Nespresso logo because it doesn't to me. However, I feel an "A" with a swoosh is a bit cliché.

[alexandroskyriazis]

That line in the A also looks kinda like the line in a coffee bean, like the one that basically splits it in half so that's that. Good job man

[juancarlosgonzalezmartinez]

I have recently subscribed to this channel and I'm very surprised... This man has the ability to transform a fly that has been glued to paper into a worldwide trademark logo for a technology company.... ¡Amazing!

[NennMichBoss]

love your redesign pls do more off these