Redesigning Your Logos! (Interesting results) 🔥 Ep1

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[willpatersondesign]

Hope you guys enjoyed the video! If you did remember to subscribe!

[Timmax]

The original „g“ looks more groovy than the redesigned sharp „g“.

[mmdaha]

I feel like the original "groovy" looks better, because it looks like an orange, while yours is kinda hard to understand, but considering that you did all that in maybe 5 minutes is just unbelievable🔥

[roberthalbach]

Nice video, good critiques! Although I'm not too sure about the vault logo. You said that it was meant to be a street wear brand, that brings the idea close that "vault" should not mean "safe" but rather "leap" or "jump". And in that scenario I'd actually prefer the OG version because the "VA" could be seen as directional indicators. To think this further it even follows the motion path of a jumping person: first down into the knees - then up.

Keep it up 💯

[Bbart]

I do have to say that I personally don't like either of redesigns completely. Yeah, the typography is better and fonts all in all look cleaner but my biggest problems are with the communication aspects of it. Spice looks like a candle company, groovy orange is neither an orange, nor groovy, and vault is generic to the bone. Think the keyhole is like the first idea a standard brand manager who has no idea about graphic design comes up with and sticks to it no matter what - not saying that's a bad thing, but the original logo had a bit bolder stance and didn't fall into the boomer category. Anywho, love your content, there is no perfect designs, and a bit of criticism has to be involved or we all become super inflated ego maniacs. Cheers!

[hristijanjaneski]

Hello, I'm designer for VAULT logo and for streetwear better stands my version, because it's more minimal and easier to scale. Also I like your idea of fhe keyhole in "A". Thanks for your redesign love your work Will.

Maybe in future you will like to make design 1v1 with me on same brief and ask your subscribers which one is better without them knowing who designed the logos.

[StijnHommes]

I feel you possibly misinterpreted Vault. When I heard streetwear, my first thought was freerunning and vaulting over something (in which case the V and A arrows make perfect sense.

[albertovillalobos]

Groovy Orange - Ultra minimal while making the G and orange integrate in the logo. Apparently that was too much so I'm going to make a plain geometric G that's better. (Also practically the same "g" as Logitech uses)
VAULT - A bit too minimalist and should integrate more to make it appear interesting. Making some connections to a literal vault kinda forgetting that it is a clothing brand.
I still like your videos and the advise you give. I feel like it really helps people that might be stuck in their designs, but stick to your preferences. Yeah every logo can be changed and altered, and you do respect the designer's work, but if it fits all of the things you like then there's no need to change it. Saying this is a good logo and I wouldn't change anything speaks a lot more as a professional KNOWING a design fulfills what it's suppose to do. Verses not seeing that and changing it anyways because you feel like you could do better.
Hope you see this a constructed criticism, keep up the dream.

[aarond]

I think what this is missing is context. This isn't baad if we're talking about graphic design principles alone, but I think if we're talking about commercial logo making then I don't think it's hitting the right markers. The groovy orange logo although an improvement in terms of readability is anything but groovy. Imo it's much too geometric and stark. As for VAULT, if it's a streetwear brand I feel like they're probably referencing vault as in the skateboarding term rather than a place to store money. But even if they're not I think what this series is missing is context in terms of what the company is and what is stands for. Someone who I feel like did this really well was Zimri Mayfield back in the day. He had people send in briefs about the company and using that explanation he would redesign their logo. It was about graphic design principles, but even moreso it was about brand imaging and marketing.

[JH-spjh]

I feel like the groovy orange logo could generally have gone into a more groovy type and icon/ 70s direction instead of minimalism. But i still feel like your redesign could work for that if you rounded out the corners :)
Great video!

[robertdufour]

Wonderful! An 11 minute master class!
Thank you for taking the time to share your talent!

[moshemilstein]

The original orange logo was supposed to look like an orange. The updated one looks like a cartoon bomb.

[Hebe]

When I saw the second logo, it was reminding me of a company here in Poland. I checked and it looks very similar. Brand is Goodie

[nils_b]

I think the vault-logo was good as the original. I mean if it's a streetbrand I don't really see what it has to do with locks except the actual word. Sorry but it is just confusing.

[sammoor]

Love this new series! That treatment of Spice is 🔥

[wkvojuo]

In spice logo, you could've used an "i" of smaller case and bring that flame in line with the text so it looks more cohesive, the flame looks like it's not part of the logo...

I really like the groove orange logo 👍

[gamify]

This channel has really inspired me to take the graphic design route and I’m going to college next year to do a graphic design course and hope to get into a graphic design field of work

[LockedInNOW]

Love how Us Graphic Designers have different ideas and perspectives 💕 !

[evgeniygolyaka]

Nice bro as always! Dopeness! Helpful videos!

[grazinabockute]

The fact that you created these in bare minutes is absolutely amazing. 🔥Yet, I'm a bit bothered by the usage of a lock as a negative space for the "Vault" logo while in the "spice logo" for some reason, you said it was not the best to use the flame in the the P - it's the same prinicpal and the I does look like a candle in the new "spice logo.. Also, if one zooms out the new "vault" logo same happens (disappears) as does the OG spice logo.. So just a little bit confused there and would appreciate your elaborated thoughts here.

Nevertheless, great content, I still learn so much from these!