Google Signals Removed From Google Analytics 4

What happens when Google Signals is removed from the Google Analytics reporting identity? Find out in this video. You will learn how to check if Google Signals is enabled, what the change means, and how to check the potential impact on your user metrics and reports.

[leonardolourencocrespilhoh]

Benjamin, I think this is your best video in terms of clarification and completeness. Thank you for your work and dedication. ❤

[geopanagiotopoulos]

Google seems to make it even more difficult with every update, and all changes of the last year are heading in directions that are either mysterious or lack any element of monitoring, knowing, and evaluating your audiences on the side of the advertiser! Turns out to a black box, with extreme discomfort effect in all layers of account management

[robicarraro]

Hi Benjamin, thank you for your video. One question: why Google introduced this modification? Is this connect with GDPR problem?

[purlgirl]

Hi Benjamin, I just did this and looking at historic data (from Oct 23) there was no difference between this setting being switched on or off. So I'm wondering if historic data is recalculated when this is switched off (like switching reporting identity) or if this will only work moving forward once enabled. Could you please confirm?

[dtps_champion]

Ben, I think you have light mode on irl. This video flash-banged me

[ValleyMedicalCtr]

Hi Benjamin: This video is very helpful. One thing I haven't been able to find is why Google is making this change. Do you know?

Hello Benjamin, thank you for the explanation. Here as you said we are watching low numbers, but am I making the exact interpretation of the report by saying that because the segment desktop+mobile = 5k more or less 14% of the total of desktop or mobile the impact is not meaningfull? So untill 12-13% is a good to go?

[JaredWilliamScott]

How will this impact using the display network to retarget website visitors?