GA4 Google Signals Settings - How to Activate It and Why Use It (Users Can Opt-out Anytime)

👉🤔 Have you Google Data Signals inside Google Analytics 4 (GA4)?

In this video, you'll discover what Google Signals is about, why use it and how to enable it inside your GA4 account. Disclaimer: This is NOT a professional and legal advise. Please consult your data privacy collection officer before implementing these changes.

According to the official GA blog (Google Signals)

Google signals are session data from sites and apps that Google associates with users who have signed in to their Google accounts, and who have turned on Ads Personalization.

👉 Checkout the full Google Analytics 4 Tutorials Playlist

Timestamps:
0:31 What is Google Signals?
0:49 Here's an example of why you want to use this
1:42 Users have to opt-in to Ads Personalization
2:05 User can opt-out to Ads Personalization anytime
2:30 How to enable Google Signals
2:50 How to enable/disable Google Signals by Country

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