Building a business case for content marketing in employment branding

Content marketing is a very powerful medium for building an employer brand. Brie Mason has learnt that from 9 years of having it as a core part of her employment marketing strategy.

She recently sat down with the team at The Martec to discuss the topic in detail, and has created a series of short videos that we’ll publish over the coming weeks.

The first is on the question of creating a business case for content marketing to attract talent. In this video she discusses the need for having a good plan in order to reduce the work effort, but achieve far greater results.

If you’re considering how to get started in the world of content marketing, Employer Brand Mason can help with strategy and advisory services. Reach out today for a chat 😊