Business Case Example (How to Write a Business Case)

A business case is often the first project document created by the business analyst. In this video, you will learn how to write a business case that gets approved. A project business case is a pre-project document that is used to justify the approval of a project or initiative. It should be clear, concise, and compelling, and it should outline the benefits of the project, the costs, and the risks.

In this tutorial, you will learn what a business case is and the main components that comprise it, who the primary business case audience is, what the business case best practices are, and we'll also walk through a business case template using a case study project. Common inputs to the business case include the gap analysis and SWOT analysis.

Business Cases are used to validate project benefits, assess solution options, recommend a solution, authorize project initiation, as input for a detailed project charter, and as input for a business requirements document. Some common alternatives for the business case may include a project justification, a project proposal, a feasibility study, a project charter, a scope statement, a cost-benefit analysis, a statement of work (SOW), or a vision statement.

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Not How to Write a Business Case - Project Managment Training or Introduction to Preparing Business Cases | What are the contents of a Business Case?, but What is a Business Case? PMBOK Key Concepts, and
What Is A Business Case? [Project Management Training], or Business Case vs Project Charter, or What is a Business case? | BABOK Guide -, Project Business Case: Write an Effective Project Proposal, and What is a Business Case? Project Management in Under 5, or Business Case, but with How to Create a Business Case for Your Digital Transformation [ROI and Investment Case Analysis 101], or Business Analyst Course in 6 Hours | Business Analyst Training For Beginners, or Business Cases • Pre-Project Work for Business Analysts, and Business Analyst Documentation Session - Free Online Business Analyst Training, and finally Dr. White will walk through how to prepare for and write a project business case.

[SchandYu]

The clear and practical step-by-step guide on creating a compelling business case is really helpful. I particularly like how it covers everything from understanding the audience to detailed cost-benefit analysis. I'm definitely saving this for future projects! Thanks!

[Katiapunchh]

I finally understood what a business case is. Thank you so much.❤

[emelimordi]

Truly an amazing resource you are! I'm thankful indeed.

[morranjohansen]

Your videos are so much better than some of the courses I've paid for. You are truly gifted in teaching. Thank you.

I do have a question for you. My organization doesn't use this document. Is there an equivalent document to the business case?

[johnoghaimeh]

great job, very detailed explanation and a good roadmap for a beginner BA

[masonsingleton]

This was SUPER helpful. You've cleared up so much confusion that I had before. Thank you!

[AshokKumarAK-pm]

Content in Your videos are helpful and provides clear understanding. Please create a playlist if it is not

[GabriellaVegasss]

Overall, the video seems to offer a practical and thorough guide to writing a business case that effectively supports project initiation and approval. Thanks!

[Princeoloto]

This is a full course on Business Case. Thank you, thank you & thank you.
Lastly, can we suggest a topic in BA/PM?

Once again, thank you

[e.denise]

Such a clear explanation for so much complex information. Brilliant!

[charlesugochukwu]

This is super insightful and game changer 👏

[Jennifer-tnex]

Thank you so much! This has really helped my understanding

[Gleb-wkv]

Thank you for your supporting attitude towards newcomers to the field. The video is so helful and easy to understand on the fly but i got a question. I saw a lot of articlers and practiсe where people include cost-benefic analysis in Executive Summary but in the video there is no such thing and they don't include gap analisys either, but tbh i like your version more than others out there because you nailed it with unusual deftness and precision that's why i want to believe you 😇 So, the idea as I got is a business case may vary in format and may not have a golden standard, and it is your role to make it transparent, understandable and appropriate to stakeholders. Am i right?