Using Digital Marketing to Launch an Account-Based Marketing (ABM) Strategy

Account-based marketing (ABM) can be a more efficient way to drive higher-value deals, reduce lead lifecycle, and increase revenue for B2B businesses.

The catch?

Successful ABM strategies require complete alignment and support from your sales and marketing teams - and experienced go-to-market leaders know just how challenging that alignment part can be.

John Short, CEO of Compound Growth Marketing, joins Chip House in this episode of Closing Time to talk about how your digital marketing team can power your ABM campaign, with the first and most important step being sales and marketing integration. With these tips and some help from SEO and paid media, you can launch a powerful ABM program in your organization.

Connect with John Short:

Connect with Chip House:

01:00 What is ABM?
03:25 Identifying Your ICP
05:06 Using the CRM
06:50 Insights & Analysis
08:25 Engaging Your ICP
10:50 Measuring Success
13:10 Keys to ABM Success

#accountbasedmarketing #abmstrategy #digitalmarketing