How To Attract and Convert Your Ideal Client - SEO Online Marketing - with Chris Hogan

How To Attract & Convert Your Idea Client

My presentation is going to be about the marketing side of things, and then Simon will follow-up with sales. These two avenues really do work hand in hand – hence the Attract Convert name. I’ll be diving a little bit into Search Engine Optimisation, Content and Social Media Marketing (mostly on the SEO side of things) for tonight’s presentation.

First of all, just going back to the Attraction side of things and the Universal Law of Attraction is “like attracts like”. So make sure you’re talking directly to your target audience and if your content on your website or your marketing is obviously appealing to them, then obviously “like will attract like”.

Similarly, we have the website SEO side of things. SEO is a lot about fixing your mistakes or fixing your website and keeping up to date with Google algorithm changes – so, constantly improving the positives obviously reduces the negatives.

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