Indie Game Marketing with Zero Budget!

Video game marketing can be tough at the best of times - but what if you have zero budget to spend? This video will review the best ways to market and promote your indie video game without spending any money. We'll review how to build an audience, how to turn that audience into evangelists, and then how to communicate with them about your game.

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[AskGamedev]

Thanks for watching everyone! Let us know in the comments if you have ever worked on a shoestring budget to market your game and if you have any tips for our community!

[ForbiddenFlameStudios]

now i can fail both at selling my game and doing youtube.

[TheKrux]

i am soo grateful that i found this channel, u guys are presenting and explaining each thing in way that even little kids would understand, thank you for this great content

[RequiemForAMeme_GameDev]

So to market my full time job game I should create a successful let's play channel? 🤔

[CactusVRstudios]

I made an entire 7h long VR story shooter all by myself for Quest and PCVR and it's even free just for my passion for this platform.

[StygianStyle]

No money, no problem: spend 5 years building a following on social media, then market to them.

[SoullessAIMusic]

Funny enough I found this channel days after I decided to take game development seriously. These vids are helping out a lot thanks a bunch.

[siristhedragon]

TL;DW: "You should have already created an audience by doing a different thing."

I mean, I'm sure that *would* have been effective...

[mendalosindiedevrpg]

this video really helped me to have a general direction on how to start marketing my game. almost working on the game for 2 years and definitly should have started earlier 😁

[darraghclarke]

I had a dream. Think I might pursue it.

[Shsou]

To 2:50, "not promoting" doesn't mean "fancy stuff that has nothing to do with your game".
The worst you can do is spreading content that has nothing to do with your game, or making promises that you can't keep.
Trailers/teasers/pictures, all are great, everyone loves content with good insight or teasers with a good hook like death stranding.

[leonardsvilan]

I'm currently working on an indie game(just made my first devlog) and stuff like this helps me a lot ! Thanks!!

[peremoyaserra]

How are you supposed to know where does your target audience spend their time?

[pitt]

It's this type of quality content that the audience really likes.

[BlackBirdMagic]

Thanks for posting this. I just finished my first Game Development course and have started thinking about how to let people know about the games I'm making. This was very good advice!

[MrKiates]

Nice video as usual, and I think it’s cool that your including a little community blurb at the end to showcase games. My game is definitely on a shoestring budget, mainly because I don’t think a larger budget would be cost effective.

[RelyeaGaming]

I am shocked that reaching out to content creators (YouTubers, streamers and bloggers) and giving them a stream key or asking them to play is not on the list at all.

Pewdiepie, Markiplier and Jack Septiceye won’t play your game for free but there are tons of super niche channels who are very happy to get a free game and will be happy to play it. Especially if you will share their content with your audience

[theemeraldfalcon]

!The quality of these videos are incredible, keep up the good work!

[claytushoodtowerdefense]

Thanks for sharing! I'm developing my first game with Unity and you are very helpful on many subjects!

[TrentKennelly]

Awesome ideas! I'm not a game dev but I help them (marketing strategist) and I see a lot of similar approaches here. Good stuff!